Hm... now you've got me thinking. So I went back in my email and pulled up the email and sure enough, July 2nd is the date. Now to figure out what important thing has an April 1st deadline...
It's a private incentive for $750, if you are eligible. I called Ford Marketing at 800-334-4375. It has to be used on a new Ranger that you are purchasing on the lot by April 1st. I qualify since I bought a new 2013 Ford Escape back in 2012. Unfortunately, my special order Ranger is expected to arrive at the dealership on April 14th or after. So I can't use it.
So there is a separate $750 private incentive available that ends April 1st, separate from the $750 pre-order incentive?
Yes. Call Ford Marketing to see if you qualify.
I think that Texas quit sending the certificate of title some years ago. I had it for my 2012 Edge, but didn't get it for my wife's 2014 Explorer. I contacted the appropriate department, and was told they had discontinued it. So unless they started back up, I think only the original title is issued to the lien holder.
Costco pricing at my dealer was $300 under invoice price. Just placed my order yesterday.
I received the $750 preorder offer, and then also received the $1,500/$750 SUV offer. My Ranger will be here this week, and called Ford Marketing to verify that I could use both offers. They said NO - because both of them are considered Private Cash Offers, and can't be combined. If my Ranger gets in before end of week, I'll still present them both to the dealer and see what happens.MSRP $44,940.00
X-PLAN $43,230.09
ROVP PRE ORDER INCENTIVE -$750
NEW SUV INCENTIVE -$1500 ( OR -$750 OFF ANY OTHER VEHICLE INCLUDING THE RANGER)
OTD $41,730.09
SAVED $3,209 OFF MSRP
Yea, for sure, my dealer just typed my name and address in the system and they both were valid.
What's up with Ford, this makes no sense, because it basically nullifies the Preorder incentive? I mean, I could of had a Ranger a month ago for the same price using the Private cash offer and picking one off the lot. So much for ROVP? The way it sits, my truck has been in production for a month and I really have no idea when I will receive it as I believe by tomorrow or Friday my tracker will push out another week. Not happy at all.
On average, a car from a decent-selling model sits on a lot for a month or so before someone buys it. (For perspective, the average Canyon sits on a lot for 4 months.) That's an average, so some will take less than a month and some will take more. There aren't many rangers out there more than a month old, so it's far too early for chicken little anecdotes about rangers that can't sell. For every story about dealers with stock on hand, there are other stories from other places about dealers who can't get enough inventory. It's early enough in the cycle for Ford to send more trucks to good markets and fewer to bad markets--part of re-entering a segment you've been out of for a while is finding out which markets are which, and pre-release research only gets you so far. I wouldn't expect massive discounts until late in the year, if they need to clear space for MY20 trucks that probably won't hit until January. Ford has a better idea of what sales look like than random dudes on the internet, and there's more than enough opportunity for them to cut daily production or close out MY production earlier if they had any concerns that they'd be stuck with a bunch of unsold inventory. The fact that they haven't done either suggests that they have no such concerns. By the end of the year I expect the Ranger will outsell the Frontier, and be competing in the same range as the Colorado. The big question is whether the Tacoma takes a hit between the Ranger & the Gladiator--their numbers are down a bit and they are offering discounts already--or whether the new trucks pull buyers from somewhere else.
Update: I visited my dealer today, and he did exactly as you mentioned, and I do qualify for both rebates! The only issue now is that my Ranger is still in transit - but due any day now. If it's not in by Saturday, I'm sort of willing to sign off on everything just to get the additional $750.
