Ford Maverick Outsells Ford Ranger In 2022

[Verbatim]

I had to look up what a Ford maverick was
Here in aus they don’t sell them, Ford is 90% rangers here.

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[GTGallop]

I'm not debating that they did outsell Rangers. But I still see oodles of 5G rangers every where I go and I see a Mav like maybe MAYBE once every other month.

Matter of fact, I still see more 4G Rangers on the road than Mavericks.

 

[ranger7424]

I still think the Maverick is taking away a good portion of truck sales too. There are many who think the Ranger is still to large and like the smaller platform of the Maverick. The Ranger is the size of my '96 F150 so I can see the reasoning in this. Back then the older Ranger was much smaller and it sold like crazy because the F150 was to big. Hence the reason the Maverick is such a hit and now add the hybrid option when gas prices are at an all time high.

Plus there are a lot of smaller business who will benefit more from a Maverick. Small one man businesses like pool guys or retired/semi retired contractors can now have a smaller work truck and still use it as a daily driver.

The Ranger is definitely a bigger truck close to the current F150's, here are a couple of pics of mine along side my dad's 2017 F150. These trucks are both XLT with the Sport 4x4 Package.

 

[AzScorpion]

The Ranger is definitely a bigger truck close to the current F150's, here are a couple of pics of mine along side my dad's 2017 F150. These trucks are both XLT with the Sport 4x4 Package.

Boy you can really see the difference in width in your first picture. The front end looks like a Mack truck compared to the Ranger. lol

 

[ranger7424]

Boy you can really see the difference in width in your first picture. The front end looks like a Mack truck compared to the Ranger. lol

Yup LOL, I actually downsized from an F150 to the Ranger, much happier with my choice, dad can keep his F150.

 

[seanellaz]

it’s quite weird because all my area Ford dealers send me crap asking to buy my Ranger. When I was chatting with my salesman two weeks ago while my Ranger was getting serviced he told me they largely can’t hold onto Rangers. They sell quickly. They just don’t get many of them. So yeah, I think y’all are onto something. It’s less of a problem with the vehicle, and more of a problem with Fords approach and management of getting units into consumers hands.

I’ve not paid attention to the bronco launch besides the chipping paint on the hard tops. What else went wrong?

Motors dropping valves into the cylinders.

 

[VAMike]

Boy you can really see the difference in width in your first picture. The front end looks like a Mack truck compared to the Ranger. lol

consider it a preview of the 6g

 

[LostMy65]

Might have already been posted:
https://www.motorbiscuit.com/consumer-reports-finally-found-pickup-truck-honda-ridgeline/

 

[maxbottomtime]

In the last 2 years the Maverick outsold the Ranger by just over 20%.

MODEL	YTD 22 / YTD 21	YTD 22	YTD 21
TOTAL	+21.63%	131,375	108,013
FORD MAVERICK	+460.94%	74,370	13,258
FORD RANGER	-39.84%	57,005	94,755

Looks like there the ranger still outsold the maverick by 60K? Am i missing something?

 

[erty176]

I think the issue here is price. The ranger in the US is an outdated platform in comparison to the maverick, bronco, f150 etc. Obviously that will change with the new generation but for now you can buy a maverick with a lot more features for much less, or you can buy an f150 for not a lot more. Once the interior gets refreshed and the platform gets updated is when the numbers will be interesting. In the lineup of trucks at ford the ranger is the one just holding on until it’s updated for the newer generation.

 

[Big Blue]

Can't sell what you Can't build. Simple as that!

 

[LostMy65]

Can't sell what you Can't build. Simple as that!

Yes and no. The Maverick orders are so backed up compared to the Ranger.

 

[AzScorpion]

Yes and no. The Maverick orders are so backed up compared to the Ranger.

And Ranger orders are backed up because of the Bronco. It's a vicious circle!

 

[LostMy65]

I guess what I was saying is the Ranger isn't getting outsold by the Maverick because they can't build enough Rangers. The Maverick is outselling the Ranger despite it being even harder to get one.

 

[AzScorpion]

I guess what I was saying is the Ranger isn't getting outsold by the Maverick because they can't build enough Rangers. The Maverick is outselling the Ranger despite it being even harder to get one.

I know it's just ironic that Ford can't build certain models because others are taking parts from them. Ranger sales would look a lot better if it didn't share the same platform as the Bronco. Or we weren't in the parts mess!

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