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BMW RAPING DRIVERS $18/mo for heated seats

alan0614

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Well, I’ve seen everything now.
 

deleriumtremor

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Companies all over the world are trying everything they can to move as rapidly as possible to a services model. The primary reason is services model businesses command a higher P/E than hardware product companies and a much higher P/E than a consumer discretionary hardware business.

Transportation as a service is where every motor company would like to be, how many will actually make it? Likely only those with competitive autonomous driving systems. And no, that doesn't include one's that persist in running into semi trucks. :)
 


AzScorpion

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Joeiconic

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Depends on where you live. In Georgia, I only need heated seats from maybe November through February. At $18 a month, I could rent them for those four months over five years cheaper than buying them, since they are usually a $500+ option. Plus, being able to subscribe to the options you really want may eliminate the situation where you have to bundle a bunch of options you don’t want just to get the one you do. For example, like
when you have to buy navigation just to get XM radio.
 

Markubis

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$18 per month comes out to $864 over a 4 year period. They knock $1000 off the BMW and I'll consider it.
 

AzScorpion

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Just rub a Carolina reaper over your butt cheeks before you get in your Beemer. :LOL:
I'll admit I had to look that one up. Wow that would keep your butt warm all winter long! :shock:
 
 








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