Ford Ranger Sales Down

[ppfd]

I see more on the roads lately. None on the lots.

Just a guess, but the ranger will be done in the next few years.

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[Tom_C]

I'm 62 and bought my Ranger in prep for a move to our retirement house. I had a Toyota PU years ago, and then got into cars cause we were using the truck less and less for camping and hauling, so it was just sitting. As we ramped up to start hauling stuff to the mountain property we needed a truck again, and I love the Ranger and have used it a lot for that.

Once we finish the build/move, I'll still need a truck but won't need it for large hauls. I can't see I'll ever need or buy an F150, it's just too big. If I can't get a PHEV Ranger (and it looks like I never will) then my next 'truck' will be a compact size, but it will need 4wd, or at least a good AWD system. I don't need or want an SUV.

 

[Beach]

The way I am reading this is they sold the fewest units in Q4 of 2023 which makes sense considering they stopped making them in Q2 (?) of 2023 and the 2024 Ranger was announced in Q3 of 2023.

Wake me up if they can't sell 2024's off the lot whenever they show up.

yea either #'s are wrong or it was purposeful

 

[mre]

2024 Ford Ranger Production Remains Severely Constrained (fordauthority.com)



2024 Ford Ranger: Why Is Production Stuck Under 200 Units? (msn.com)

 

[9zero1790]

is it just me or does it seem like ford has more focus for things like rangers in the overseas market than usa? seems like a lot of the tougher options like diesel engines, long beds, tie downs etc. never make it to the rangers here. but look over seas and they are abundant.

 

[9zero1790]

I see more on the roads lately. None on the lots.

Just a guess, but the ranger will be done in the next few years.

i agree. ford likes to force us to buy the more expensive models with options stategically placed in packages only so you spend more money. meanwhile outside north america the basic work truck rangers, toyotas, nissians , and mitsus are selling like crazy.

 

[Jedadiah]

is it just me or does it seem like ford has more focus for things like rangers in the overseas market than usa? seems like a lot of the tougher options like diesel engines, long beds, tie downs etc. never make it to the rangers here. but look over seas and they are abundant.

I many markets, the Ranger is Ford's truck. They need more options to satisfy all the things trucks are used for. Here it's the F150 that fills that role.

 

[kendive]

Ranger went from the best selling small truck to the bastard child of Ford. It all has to do with the CAFE requirements. I think

Ford has alot of bastard child's lately. Can't wait to see how the Toy tacoma hybrid turns out... Our rav4 hybrid is awesome. Poor Ford they need to get with the program.

 

[paval3]

I drive by a Ford dealership twice a day to and from work. Haven't seen a Ranger on the lot, probably since early Summer 2023. Always 5 or 6 F150s or F250s though. Never see a used Ranger on their lot either. Rural central Pennsylvania.

 

[Awg9Tech]

Latest FA had this article:
https://fordauthority.com/2024/01/ford-ranger-sales-numbers-figures-results-fourth-quarter-2023-q4/

This is my shocked look...
My local dealer hasn't had any new Rangers in stock for the past two years at least, save a special order. A couple of used ones, but that is it. When I purchased mine in February 2020, they had at least 5 in stock. Also, in this market anyway I haven't see a single advertisement that even shows a Ford Ranger, much less making it a focal point of the ad. Of course I live in Mayberry or Bugtussle (depending on your preference), maybe you guys in the larger markets might have seen an ad with a Ranger? Inquiring minds want to know. They don't even have any Ranger apparel...

If I were a dealer, especially in the middle of Mayberry, I wouldn’t have any in stock either. Matter of fact, the more popular the vehicle, the less likely I’d have many to choose from.

Given the last few years of poor supply, I’d keep that perception of low inventory, hence rarity, going for as long as possible.

 

[JasonTremor]

Looks like there are still new 2023's and the foreshadowing of 2024 availability. Found this place using Autotrader search.

https://www.longlewis.com/all-inventory/index.htm?search=Ranger&compositeType=new

 

[Ohwell]

I picked up my 2023 the day it arrived on the lot, I had been watching for Rangers online for a few months with none to be found. I was lucky a dealership about 40 miles away had one in transit that was the exact color and trim with all the options I wanted. I had them value my trade-in and agreed to the deal about a week before it arrived.

 

[9zero1790]

false shortage drives up demand and price. awg9tech nailed it.

 

[scarchild35]

I'll say it again - you can't sell what you don't make......

This. Exactly.

 

[jmelair]

I've noticed a lack of Rangers in inventory on the lot of a nearby Ford dealer since the pandemic, and have been looking for "the one" to pull the trigger on, to the point where I was taking a road trip for a week out of state, and I staked out dealers along the route to see what they had on their lot as well (spoiler: they didn't either). Once I saw one on the lot of my local dealer which I wanted to go for, (I even had a second and third choice), I went and spoke with my salesman. Choice #1 was sold before it was delivered to the dealer, #2 was sold that morning and it turns out my Tremor was #3. I'm happier than a pig in poo, but they simply didn't have them available to buy around here

I do find it fascinating that (if I remember correctly) the Ranger is the #1 selling mid size pickup in countries outside of North America (and the VW Amarok is a distant cousin to the Ranger as well)

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