2021 Ranger sales down dramatically

[Msfitoy]

Toyota looks like they have their shit together.

They use potato chips instead of silicon...?

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[Scooter]

Japan’s auto industry was better prepared for the microchip shortage than some others because of changes in manufacturers practices made after the 2011 tsunami. Some of the same supply-chain adaptations prompted by that event have helped Japanese manufacturers mitigate the effects of the pandemic.

Still, Japanese carmakers are not immune to the chip shortage. As of August production down
40 %.

Chips were snatched up by the consumer electronics industry.

People everywhere began spending a lot more time at home working, learning, and gaming. As a result, demand for consumer electronics (tablets, laptops, and video game consoles, among other products) increased dramatically, which created competition for semiconductor chip supply among makers of cars and consumer electronics.