I had been driving new Tacoma's since 1993. And I would have bought another new Tacoma if Ford didn't have the Ranger. I don't need a full size truck and wouldn't have bought an F-150.Based on F150 sales being almost 10 times Ranger sales, I don’t see why Ford continues to manufacture the Ranger. Why keep another line, supply chain, service, warranty for another truck ? If even half those Ranger sales convert to F150, Ford would probably be way ahead.
Ford understands that.