I’m one of them. A comparable F150 was much more expensive, and the Ranger is just the right size for my needs.Looks like the Ranger is on solid footing sales-wise. On track to possibly hit 100K unit sales for the year. Curious as to the percentage of F150 sales that were lost to the Ranger.
This is me as well. If Ford wasn't offering the Ranger I would have ended up in a competitors vehicle. I was never going to buy a full size truck, personally. At least not at this time.....Someone like myself would not have bought a fullsize truck. I would have went to another company for a midsize truck thereby Ford losing out on a vehicle sale in my situation. A vehicle sold is better than no vehicle sold at all. I am glad Ford gave us the Ranger option because I love my truck. Thanks Ford.
|Model||Q3 2020||Q3 2019||Change|
Yeah, me too! I would have loved an F150, but it is just too big (for my lifestyle, for my garage, and for my wife). And so, wanting to stay with Ford, if the Ranger had not come along at just the right time, we probably would have bought another Explorer and been happy with that, just not as happy as we are with the Ranger! In future, not really interested in the Maverick, which is just too small, but a Ranger Raptor or Bronco Pickup would sure get a serious look....This is me as well. If Ford wasn't offering the Ranger I would have ended up in a competitors vehicle. I was never going to buy a full size truck, personally. At least not at this time.