I think Ranger sales will continue to increase as they are more and more in the public eye.
I was looking at a Tacoma for probably 5-6 months. I fooled around with some of the other midsize trucks but nothing serious. I never even considered a Ford Ranger because I hardly saw/heard of them ever. I knew they existed but nothing more. I saw one on the road one day and then decided to do my homework. Now here I am, owning mine since September.