Comparing Ranger Pricing to Tacoma and Colorado

Discussion in 'General Ford Ranger Discussions' started by EcoRanger, Aug 21, 2018.

  1. EcoRanger

    EcoRanger New Member

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    Well I was doing some price comparing between Ranger Tacoma and Colorado base trucks with extended cab like Ranger and this is how it looks. Colorado has destination charges included Ranger and Tacoma do not


    2WD
    Ranger $24300
    Tacoma $25400
    Colorado $21495

    4WD
    Ranger $28460
    Tacoma $30250
    Colorado $29595
     
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  2. FelixDaCat

    FelixDaCat Member

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    Nice. Ranger should steal plenty of sales from those other two. The advantage of coming to market later. Can undercut competition's starting pricing easily without having to cut prices after overpricing or after a competitor undercuts you :) Of course that's assuming the competition doesn't then respond and undercut Ranger pricing.
     
  3. dano0726

    dano0726 Member

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    GM will soon need to up-the-ante with discounts on their Colorado/Canyon twins -- I've tried a couple of times here locally (in Houston) to wheel/deal and both dealerships (Chevy and GMC) didn't want to discount hardly anything from MSRP; that sealed the deal with my waiting on the 2019 Ford Ranger
     
  4. Xtreme Thunder

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    Speaking of GM, those should be due for a refresh for MY2020, and you can bet that content will be added and costs will increase. They do have access to their new I4 2.7L-T engine, which was designed from the ground up for truck use they could utilize on upper level trims for an option. Jury is still out if they would utilize on the refresh or wait until next generation - I go both ways with this thought. The other is that it would be too close to their I4 2.8L-TD and 3.6L V6, basically killing two birds with one stone, offering both favorable HP and TQ; something of which the customer must choose one or the other on their current engine offerings. Many may be knocking Ford for one powertrain at launch (or ever), but I would be willing to guess the engine will have pretty favorable HP and TQ, rather than one or the other.

    I'm beginning to think that MY2020 may be the "year of the midsize truck" as the competition is heating up and all will be clamoring for gaining, or maintaining market share.

    The auto show season is almost upon us, and seems like we may get some reveals of such:
    MY2020 Chevrolet Colorado and GMC Canyon (refresh reveal)
    MY2020 Toyota Tacoma (added content, further minor updates)
    MY2020 Jeep Truck (JT) (product reveal)

    If you want to add the following:
    MY2020 Honda Ridgeline (refresh? - Pilot just received one)
    MY2020 Nissan Frontier (who knows!?)

    Ford would probably add some more content for MY2020 over 2019, and, costs will also increase. I'm of the opinion that similarly optioned, or cost of the volume selling trim levels, will be similar in MSRP.

    In the end, I'd expect the cost differential to be even closer moving forward.
     
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  5. K Knox

    K Knox Member

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    With the Ranger and Jeep joining the midsize pickup segment it's going to put a squeeze on the pricing of all of them hopefully.

    What you guys think will be priced highest and lowest? My guess would be the Jeep will be most expensive and Ranger most affordable.
     
  6. Beef_Stew

    Beef_Stew Active Member

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    I agree the jeep will defiantly be the most expensive. I wouldn't be surprised if it started close to $40k
     
  7. dano0726

    dano0726 Member

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    Jeep pickup will be the most expensive -- the diesel Rubicon truck is be close to $55K, fully loaded...
     
  8. Nadeshot

    Nadeshot Member

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    At least. The current 3.6L Wrangler Rubicon already tops out at almost $60k fully loaded. The Jeep pickup will definitely carry a price premium over the Wrangler and on top of that the Diesel engine will also be priced more expensive than the 3.6L. I'm guessing $65k fully optioned for a diesel Rubicon Jeep pickup :eek:
     
  9. misanthrope

    misanthrope Member

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    Then it sounds like Jeep is pricing their pickup to be a lifestyle instead of lifestyle+work vehicle. I'm glad that Ford will be offering models that start sub $25k but also more luxurious models that hit $40k. Makes so much more sense to me than Jeep's approach.
     
  10. Xfitter

    Xfitter Member

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    FCA has Ram and the Jeep brand has always been about lifestyle/adventure more than work and especially since it will be based off the Wrangler with few modifications I dont think it will have the same work/utility purpose as the Ranger. That and as misanthrope said, the pricing also suggests this.
     

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