Winner winner chicken dinner.Looks like Rangers in the Philippines are like CJ Jeeps here, most are just trim and paint/decal packages.
It seems to be the trend currently. Go to Ridgeline or Tacoma build and price. They have several models with different equipment combinations, very few factory options, and endless catalogs of dealer installs.I personally hate the bloat of models.
Give me 2 to 4 trim levels for easy grouping and make everything else a standalone option.
The various trim levels are part of the Bronco launches' bust.
I usually defer to your knowledge, however the Bronco is the KING of the trim level structure.Hi Folks,
Here we go again.... When I hired into Ford we had in F Series 100, 250 350 And we had trim levels Custom, XL and XLT. The an array of options with caveats. You could not get super cool radiator unless you got an upgraded trans cooler...except not avail on XL..... and so on and so on.....Customers hated this menu....Sort of like the fancy restaurant with a 200 bottle wine list...
So we started grouping things into packages to make things easier for the customer to order. Up side is the caveats are minimized and the downside is folks get features they do not need or want.
Bronco is trending in the pendulum swinging back to the plethora of options. Sheesh....
best,
Phil Schilke
Ranger Vehicle Engineering
Ford Motor Co. Retired
Ohh, you're right, it's not just Ford.It seems to be the trend currently. Go to Ridgeline or Tacoma build and price. They have several models with different equipment combinations, very few factory options, and endless catalogs of dealer installs.