Ford Rattler package

[Ronbo]

Looks like the F150, Ranger and Maverick will have a new trim option called the “Rattler”. It’s supposed to be an “entry level” off road package that is somewhere between the standard 4x4 and the FX4 package. Priced less than the FX4. It’s supposed to include a rear locker, trail control and hill descent control. What do you all think?

Ford Rattler

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[AzScorpion]

Honestly I wish Ford would just concentrate on building the lineup they have now. Why keep introducing new builds when they can't even get parts for the ones they're building now? If this were 3 years ago I'd say great, but now...?

 

[SigOris]

Honestly I wish Ford would just concentrate on building the lineup they have now. Why keep introducing new builds when they can't even get parts for the ones they're building now? If this were 3 years ago I'd say great, but now...?

Ed Zachary

 

[CO2Ranger]

Honestly I wish Ford would just concentrate on building the lineup they have now. Why keep introducing new builds when they can't even get parts for the ones they're building now? If this were 3 years ago I'd say great, but now...?

Margin. No other reason. Slap a vinyl sticker and some bolt-on's and mark it up 300%.

 

[Jedadiah]

Rattler? I'd definitely have to pull that decal off when I got it home.

 

[9zero1790]

whos naming these things lol. tremors rattlers whats next Parkinson edition, the vibrator package? might sell well with the lonely girls i guess. ford annoys me with all the sticker packages. they need to offer an xl with all the fx4 goodies and a front locker on 35s and call it the ranger fx4.
no animal or creature names
no editions.
id sell both my rangers for one lol

 

[Trigganometry]

I get it, all the ones that come of the line with rattles or defects get a rattler tag slapped on them and ship ‘‘em to the dealers!

 

[9zero1790]

I get it, all the ones that come of the line with rattles or defects get a rattler tag slapped on them and ship ‘‘em to the dealers!

beat me too it!

 

[TheBadger]

My STX rattles plenty.

 

[Langwilliams]

The only rattler I'm interested in is a Sig Sauer Rattler

 

[UnregistredHypercam2]

Honestly I wish Ford would just concentrate on building the lineup they have now. Why keep introducing new builds when they can't even get parts for the ones they're building now? If this were 3 years ago I'd say great, but now...?

I think the intent is to try and artificially create more options without having to deviate from existing supply chain. It is easier to make a bunch of pointless and slightly different trim levels to make buyers feel like they have options. They don't have to worry about overarching supply chain/chip shortage since the options are mostly cosmetic or borrow functionality/parts from other trim or vehicles.

 

[Dereku]

Didn't Stacy David have a snake themed truck? Might have been copper head.

 

[Langwilliams]

Didn't Stacy David have a snake themed truck? Might have been copper head.

Yes that was a nice build. I'm not a GM guy but I would drive the F out that truck.

 

[foxunderhill]

"Can we get a Wrangler?"
"We have Wrangler at home."

 

[JACKSMYDOG]

Who do I contact at Ford for my commission cheque?

How about the 140 Rattler? (Because it sound like a sewing machine when the hood is open)

Mall Crawlers be like "I can save money off an FX4 and get a stupid name sticker? SIGN ME UP!!!!".

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