True, Ford is finally starting to catch up, at least at the high end. I agree, my fingers are crossed that the electric Mustang ends up as awesome as it looks (though time will tell for sure). Generally, that technology eventually moves down the food chain into vehicles the rest of us can afford, hopefully it won't take too long. One thing GM did a little differently with hybrid and electric is that they started at the mid-priced point instead of at the top end. They've dropped the Volt but still have the Bolt. I think in general, hybrids are beginning to move over for all-electric vehicles. Pickups, however, from all manufacturers except Tesla, are definitely lagging in this area, no electric or hybrid options, but it will probably change soon, especially if the Tesla truck proves popular *despite* its weird design.Yeah, you're right. I forgot about the Volt/Bolt, which I would agree was ahead of it's time and something an American manufacturer really hadn't done yet. And certainly a non-conservative vehicle. But it seems like they've since given up on hybrids, and all around pushing the boundaries as of late, which is a shame. Especially since a lot of other manufacturers are starting to dive deep into hybrids and full electrics.
Short of maybe the Escape Hybrid, Ford has definitely been behind the ball as far as hybrids and EVs go. But it at least seems like they're really pushing them hard and investing a lot into them. Our 2020 Escape Hybrid is a great vehicle as an example.
Ford's design investment has basically been 50% F-series, 25% Bronco (as of late), 20% Mustang, and then 5% everything else. Or maybe that's just marketing investment. haha So those platforms are always pushing the limits and moving forward at least. Everything else is either just hanging in there or getting the hand-me-down options from those main 3 platforms it seems. Hopefully the Mach-E is good and opens up the full EV market for them, but with how they've fumbled most platforms lately, I'm hesitant.