I just think the existing Ranger needs more exposure for sales to ramp up. There are always going to be detractors (Ford v Chevy v Toyota, etc), and those who dislike EB engines but the F150 has EB engines and it sells quite well. The 4 banger probably is a turn off to some (and we've witnessed that first hand in this forum) but one test drive would allay concerns for most folks I think.Mine is my favorite vehicle I've ever gotten and I've had several over the years, but it is going up against tough competition particularly with Tacoma that people just expect to be satisfied with and do little cross shopping. I also wonder how many buyers are turned off by the 4 cylinder engine? Those of us that own a Ranger know it's a powerful little beast under the hood, but how many buyers don't trust the EcoBoost technology long term? There will eventually most likely be a V6, but all signs point to it being a 2.7 EcoBoost. Are there so many people out there that do not trust an EcoBoost long term that they need to also offer their NA 3.3L V6 to really get these things selling?
It's still a new model and will take time and cash on the hood to get it moving. It's not a good thing that June appears slightly down from May, but maybe increased marketing and promotion would help in the coming months.
I've owned a bunch of new Fords (starting with a 1976 Mustang II) but the 2019 Ranger is far and away my favorite Ford. It's a great truck that's a blast to drive and as more folks learn this sales will increase.