Ford Ranger Sales Doubled in Q2; Ford Second Quarter Total Pickup Sales Strongest In 15 Years

Discussion in 'General Ford Ranger Discussions' started by rangerdanger, Jul 2, 2019.

  1. rangerdanger

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    • Ford strategy to focus on its winning portfolio led to a strong pickup and SUV mix while expanding transaction pricing. Truck and SUVs totaled 83 percent of Q2 sales – 4 percentage points higher than year ago, growing quarter ending transaction prices by $1,500 to $36,400 per vehicle.
    • Ford’s total pickup sales in Q2 increased 7 percent, accelerating at a faster rate than first quarter growth of 5 percent. Second quarter represented our best overall pickup truck sales performance since 2004.
    • Total Q2 F-Series sales pass the 230,000 mark, further extending our leadership position this quarter. F-Series transaction pricing was solid at $47,500 per truck, $1,200 higher than a year ago and $2,500 above the segment average.
    • Ranger retail sales have grown every month since January adding 20,880 trucks to Ford’s total pickup truck sales for the quarter. Q2 Ranger sales more than doubled relative to first quarter results.
    2019-sales-2q-1.png 2019-sales-2q-2.png
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  2. Lunchbox88

    Lunchbox88 Well-Known Member

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  3. joeb427

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    #3 Jul 2, 2019
    Last edited: Jul 2, 2019
    With that. look for the new generation Tacoma to have many improvements.
    Also, the Tacoma has a refresh on the '20 model.
     
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  4. RedlandRanger

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    One month does not a trend make. Competition is good for us all, and I think the new models from all makers will be very interesting to see what they bring to the table. Unless Ford totally blows me away with some feature on the new Ranger, I will be keeping my 2019 for quite some time, however. It is interesting to see how each company responds.
     
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  5. joeb427

    joeb427 Well-Known Member

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    I agree. That's why after 2 Tacomas, I'm in a Ranger.
    With a refresh '20 coming for Tacoma, I would expect their sales to be down.
     
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  6. RedlandRanger

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    From what I saw of the 2020 refresh for the Tacoma, it wasn't much of a refresh - they added a drivers side adjustable seat (but not passenger?), LED headlights and Apple Car Play/AA functionality. That was about it. That seems pretty weak for a "refresh". It amazes me they don't seem to be worried about the powertrain deficiencies.....
     
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  7. Cerwin D. Vega

    Cerwin D. Vega Well-Known Member

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    The June incentives may have been end of quarter juicing. The valuable June incentives are gone as of today.
     
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  8. OP
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    rangerdanger

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    Q3 incentives should be released soon. There's always a delay after 1 quarter ends and another begins.
     
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  9. Cerwin D. Vega

    Cerwin D. Vega Well-Known Member

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    Thanks for the encouragement.
     
  10. joeb427

    joeb427 Well-Known Member

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    #10 Jul 2, 2019
    Last edited: Jul 2, 2019
    The driver's seat issue was a big one.
    I think Toyota will address the 'wimpy' V6 power and upgrade the present lousy tech in the new gen '22.
     
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    rangerdanger

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  12. VAMike

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    I don't see how letting you adjust the seat higher helps in a platform that also has headroom issues...
     
  13. RedlandRanger

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    Well, it would if they had addressed the headroom issues, but it doesn't appear they did. I actually laughed at one of the comparison videos that I watched where the guy (who wasn't that tall - less than 6') kept hitting his head getting in and out of the Tacoma. I have to say, I didn't notice that when I test drove the Tacoma but it seems to be a very common complaint - and only gets worse if you get a sunroof.
     
  14. Truckguy

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    #14 Jul 2, 2019
    Last edited: Jul 2, 2019
    I mean they still have had the best quarter and best first half of the year ever when selling Tacomas (121,866 trucks), will be interesting to see the numbers at the end of the year compared to both trucks, but you'd have to expect at least some decilce given the amount of options out there now in the midsize truck market.

    Competition is always good, keep these automakers on their toes.

    https://pressroom.toyota.com/toyota-motor-north-america-reports-june-2019-sales/
     
  15. Formula Indy

    Formula Indy Well-Known Member

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    I was one who was going to buy a Tacoma and switched to a ranger last month. The Ranger is a great truck that if cross shopped will do well. Of course you guys know that
     

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