- Ford strategy to focus on its winning portfolio led to a strong pickup and SUV mix while expanding transaction pricing. Truck and SUVs totaled 83 percent of Q2 sales – 4 percentage points higher than year ago, growing quarter ending transaction prices by $1,500 to $36,400 per vehicle.
- Ford’s total pickup sales in Q2 increased 7 percent, accelerating at a faster rate than first quarter growth of 5 percent. Second quarter represented our best overall pickup truck sales performance since 2004.
- Total Q2 F-Series sales pass the 230,000 mark, further extending our leadership position this quarter. F-Series transaction pricing was solid at $47,500 per truck, $1,200 higher than a year ago and $2,500 above the segment average.
- Ranger retail sales have grown every month since January adding 20,880 trucks to Ford’s total pickup truck sales for the quarter. Q2 Ranger sales more than doubled relative to first quarter results.
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Toyota Tacoma June Sales Are Down Compared to Last Year – Can Competition Finally Catch Them?
Toyota Tacoma sales in June 2019 decline compared to June of last year. Toyota sold 20,476 trucks this June, which is a -8.2% decline. This is the first significant decline the truck has seen in many months. The Tacoma is still up when you look at the first six months of 2019. Overall, the Tacoma is up 4.8% Year-to-Date (YTD).
We do not have Ford and Honda sales data as of this writing. The Ford official sales numbers come out tomorrow morning. Once we have it, we will update this post.
General Motors is reporting sales on a quarterly basis. The Chevy Colorado sold on average 10,556 truck in Q2 2019. This still represents a decline when compared to the same period last year. The Colorado is down in sales for the year as well by -6.7%. Although, the GMC Canyon sales improved by 12% for the year.
The new 2020 Jeep Gladiator sales continue to ramp up. Jeep sold 4,231 trucks in June. Once we have two or three more month of sales data for the the Jeep truck, we will publish a graph to estimate upcoming sales as well.
Another surprise is that Nissan is still selling a lot of Frontier trucks. Nissan sold 7,346 Frontiers in June, which is a 7.1% improvement over last year.
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