Ford Lowered their Incentives on the Ranger

[Mokume]

Yup, I feel pretty lucky to have got in with the "Black Friday" crowd. Back in the What is everybody paying thread, there were people getting up to 10K off MSRP. It may be a year before that comes around again - if ever. Decent interest rate also at 3.7%. Geez, 8.9%... it hasn't been that since the 2009 stock market crash. And nobody should ever take out an 84 month loan. I had to fight with the finance guy just to give me a 48 month offer.

Agreed, discounts such as that probably won't be available again until the end of this year and will probably be even more when Ford announces the future 'refreshed' Ranger.
Out of curiosity, I inquired with my bank for a 36 month loan on my 2020, I was able to get a 3.25 rate assuming I made a downpayment of 15K on a 40K vehicle. Instead, I will pay cash for the truck.
Glad you won the 'fight' with the back office, I sure as hell wouldn't lose sleep for him, you know for a fact he'll make it up somehow on the next customer.

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[MikeD]

Yup, glad I purchased 2 weeks ago.

Here's my take on what Ford may or may not be planning/offering. The 2020s are now, or will soon be, filling the lots. Now that it's 2020, the focus needs to be on the 2020 trucks. Ford offered up some pretty good discounts directly to the consumer via the 5550 rebates. That was in 2019 for the 2019s. For marketing purposes, I believe they will now focus on moving the 2020s at the manufacturer level. That being said, behind the scenes, they will be offering up considerable manufacturer to dealer incentives that we won't see advertised on the retail level. Dealers won't advertise these for contractual reasons, but will be offering steep discounts to buyers who walk on the lots that still have 2019 inventory. For those still considering the Ranger, keep this in mind when negotiating price. Find a dealer that still has a decent number of 2019s and stick to your guns...MSRP less 10% less $5000. That's the floor. Work up from there.

But that's just my 2 cents.

I had a call with an Internet Sales Manager at a Ford dealer earlier today to gauge any hidden incentives and how aggressive dealers were willing to be on the 2019s. In general I have had good luck dealing with the ISMs over the usual sales people. Less BS and straightforward (I return that respect equally so I’m not wasting their time as well).

They wouldn’t budge more than 5k off MSRP plus the paltry incentives and didn’t seem in a hurry to move the 2019s even though they had 30 Lariats on the lot and are a smaller Seattle area dealer.

I have a test drive scheduled tomorrow for a manual transmission Tacoma.

 

[Chief of the Boat]

I had a call with an Internet Sales Manager at a Ford dealer earlier today to gauge any hidden incentives and how aggressive dealers were willing to be on the 2019s. In general I have had good luck dealing with the ISMs over the usual sales people. Less BS and straightforward (I return that respect equally so I’m not wasting their time as well).

They wouldn’t budge more than 5k off MSRP plus the paltry incentives and didn’t seem in a hurry to move the 2019s even though they had 30 Lariats on the lot and are a smaller Seattle area dealer.

I have a test drive scheduled tomorrow for a manual transmission Tacoma.

I traded in my 2012 Tacoma for my Ranger in August at Bickford Ford in Snohomish and got their current discounts.
https://www.bickford.net/new/Ford/2...a0e0ae701adb4cb2305b6ec.htm?searchDepth=18:28

 

[VAMike]

And nobody should ever take out an 84 month loan. I had to fight with the finance guy just to give me a 48 month offer.

Fighting over the loan term is a waste of time--just pay more per month. A modern loan calculates interest based off the actual balance work no prepayment penalty, so the term just establishes the minimum payment. Assuming the same rate, there's no difference between a 48 month loan and an 84 paid off in 48.

 

[Mokume]

I had a call with an Internet Sales Manager at a Ford dealer earlier today to gauge any hidden incentives and how aggressive dealers were willing to be on the 2019s. In general I have had good luck dealing with the ISMs over the usual sales people. Less BS and straightforward (I return that respect equally so I’m not wasting their time as well).

They wouldn’t budge more than 5k off MSRP plus the paltry incentives and didn’t seem in a hurry to move the 2019s even though they had 30 Lariats on the lot and are a smaller Seattle area dealer.

I have a test drive scheduled tomorrow for a manual transmission Tacoma.

Am I correct in assuming that Toyota only offers a manual transmission with the 4 cyl. Tacoma models?
If so then you are a very patient person.
When I test drove a 2019 4x4 with the 3.5 V6 and 6 speed automatic last June, I honestly thought that it was powered by a 4, it's acceleration gave new meaning to the word "lethargic". Additionally, the transmission seemed to be at odds with the engine, it would constantly change gears even when I tried to maintain a constant speed.
I cannot start to imagine the performance of a 4 cyl. Taco, but then again I've never driven a 4 wheeled vehicle powered with a 2 cyl. motor...

 

[MikeD]

Am I correct in assuming that Toyota only offers a manual transmission with the 4 cyl. Tacoma models?
If so then you are a very patient person.
When I test drove a 2019 4x4 with the 3.5 V6 and 6 speed automatic last June, I honestly thought that it was powered by a 4, it's acceleration gave new meaning to the word "lethargic". Additionally, the transmission seemed to be at odds with the engine, it would constantly change gears even when I tried to maintain a constant speed.
I cannot start to imagine the performance of a 4 cyl. Taco, but then again I've never driven a 4 wheeled vehicle powered with a 2 cyl. motor...

The 6MT is only available on TRD trims which excludes the base SR and SR5 models and top end Limited luxury truck trim. The 4 cylinder is only offered on the SR and SR5 trims. I test drove a Tacoma with a 6MT back in December when I started getting closer to making a purchase. I can confirm that due to the low end torque provided by the awesome 2.3L EcoBoost that the Ranger feels substantially quicker at slow speeds. The Ranger also has a higher end and more modern interior and rear disk brakes.

My personal pros and cons for both vehicles:

Tacoma - Pros

• offers a manual transmission (huge plus for me, this vehicle purchase is likely last opportunity I'll have to drive stick)
• extremely popular in Northwest with very slow depreciation
• prefer ride of TRD models over FX4
• rear window is electric
• rear seat is more versatile with fold flat seats
• sunroof is a option (required if you want leather)
• deck rail system provide more options for securing loads in bed
• available 360 camera

Ranger - Pros

• more modern and spacious interior with better head room
• awesome turbo engine with loads of low end torque and excellent 10 speed transmission
• blind spot monitoring includes trailer coverage
• 110V in cabin, USB ports for rear passengers
  
• front parking sensors
• Trail Control and Terrain management (you lose Multi Terrain Select and Crawl Control in a 6MT Tacoma)

The Ranger is a great truck that I'd be happy to drive and everyone here should be very pleased with. I was originally leaning towards Ranger when it was cheaper than a TRD Sport/Off Road and offered incentive financing of 0.9% 48mo / 1.9% 60mo. I assumed deals would get better once 2019 trucks were sitting on the lot in 2020 but appear to have lost that gamble. That makes me more willing to go the Tacoma route.

 

[shred5]

I had a call with an Internet Sales Manager at a Ford dealer earlier today to gauge any hidden incentives and how aggressive dealers were willing to be on the 2019s. In general I have had good luck dealing with the ISMs over the usual sales people. Less BS and straightforward (I return that respect equally so I’m not wasting their time as well).

They wouldn’t budge more than 5k off MSRP plus the paltry incentives and didn’t seem in a hurry to move the 2019s even though they had 30 Lariats on the lot and are a smaller Seattle area dealer.

I have a test drive scheduled tomorrow for a manual transmission Tacoma.

I do not think 5,000 is to bad but not great either.

Rarely will see that kind of a discount on a Taco.. You might right now on a 19 because they have 2,000 rebate..

The holiday rebates were way above what a discount would be normally. You do not see discounts like that unless at the end of a product cycle and a redesign.


You have to buy what you want though..


We just bought a Tuscon yesterday and there are dealer incentives for sure. He admitted it to us.
We learned you need to get up and walk out a long time ago.. It scares them. Say your are going to think about it over lunch or dinner.
They think those that leave are not coming back.. We did it when buying the ranger he asked where we were going for lunch and if I would bring him back lunch. He did this to make sure we came back. He did offer to buy us lunch too.. The real game starts when they introduce you to the new car manager.

Know the game because they are in it to make money and to get your trade for as little as possible and to sell you the vehicle for as much as possible.
Same with loans they want to get you in the most expensive loan so they make more money on financing. They also want to sell you add on for as much as possible and warranties.

 

[Andrew]

Am I correct in assuming that Toyota only offers a manual transmission with the 4 cyl. Tacoma models?
If so then you are a very patient person.
When I test drove a 2019 4x4 with the 3.5 V6 and 6 speed automatic last June, I honestly thought that it was powered by a 4, it's acceleration gave new meaning to the word "lethargic". Additionally, the transmission seemed to be at odds with the engine, it would constantly change gears even when I tried to maintain a constant speed.
I cannot start to imagine the performance of a 4 cyl. Taco, but then again I've never driven a 4 wheeled vehicle powered with a 2 cyl. motor...

I had a 17 Taco and yes the engine and trans are terrible. Wouldn’t touch it with a stick.

 

[Mokume]

I had a 17 Taco and yes the engine and trans are terrible. Wouldn’t touch it with a stick.

To the Taco's defense, it was a demo model and I highly doubt that the transmissions adaptive strategy had leaned anyone's driving habits.
However, the anemic output of the V6, as well as the sitting on the floor driving position, was enough for me to steer clear of a Taco.
Granted the truck has excellent resale value, but I am willing to sacrifice a little of that and to drive a vehicle with enough power to get out if it's own way.

 

[Mokume]

The 6MT is only available on TRD trims which excludes the base SR and SR5 models and top end Limited luxury truck trim. The 4 cylinder is only offered on the SR and SR5 trims. I test drove a Tacoma with a 6MT back in December when I started getting closer to making a purchase. I can confirm that due to the low end torque provided by the awesome 2.3L EcoBoost that the Ranger feels substantially quicker at slow speeds. The Ranger also has a higher end and more modern interior and rear disk brakes.

My personal pros and cons for both vehicles:

Tacoma - Pros

• offers a manual transmission (huge plus for me, this vehicle purchase is likely last opportunity I'll have to drive stick)
• extremely popular in Northwest with very slow depreciation
• prefer ride of TRD models over FX4
• rear window is electric
• rear seat is more versatile with fold flat seats
• sunroof is a option (required if you want leather)
• deck rail system provide more options for securing loads in bed
• available 360 camera

Ranger - Pros

• more modern and spacious interior with better head room
• awesome turbo engine with loads of low end torque and excellent 10 speed transmission
• blind spot monitoring includes trailer coverage
• 110V in cabin, USB ports for rear passengers
  
• front parking sensors
• Trail Control and Terrain management (you lose Multi Terrain Select and Crawl Control in a 6MT Tacoma)

The Ranger is a great truck that I'd be happy to drive and everyone here should be very pleased with. I was originally leaning towards Ranger when it was cheaper than a TRD Sport/Off Road and offered incentive financing of 0.9% 48mo / 1.9% 60mo. I assumed deals would get better once 2019 trucks were sitting on the lot in 2020 but appear to have lost that gamble. That makes me more willing to go the Tacoma route.

All excellent observations, however, my mind was already made up to buy a new Ranger prior to roadtesting the Taco. My intention was just to see exactly what makes this the number one selling vehicle in Hawaii, of which I am at a loss.
The 2020 Lariat S/Cab I expect to take delivery of soon will most likely be my last new vehicle purchase in my life, my last new truck purchase was 20 years ago, that was an ultra-reliable 2000 Ranger XLT S/Cab 4x2.
Granted, the Taco does have excellent resale value, but I'd be a fool to base any new vehicle purchase on that alone, of which (IMO) is the only plus with regards to a Taco.
The bottom line is you buy what floats your boat, truth be told, you are paying for it and not me.
Wishing you the best of luck in your quest!

 

[Valerie Letson]

I went in today to see if there were any new incentives on the Ranger. I expected them to increase and at the very least stay the same. The XLTs are now only $1000 off and a financing offer or 8.9%??? XL and Lariat still at only $500 off. I was ready to buy and just hoping for a better deal. Still tons of 2019 inventory out there. At least in my area, midwest. Guess I'll wait another month to see what they come up. Presidents day maybe?

 

[Valerie Letson]

I was looking for an SUV I went to a car after many explorers thinking with snow tires it would still be ok but no. One day my husband said SUV is cost so much more what about a truck but I didn't want something big but I remember the old ranger and said I didn't want a tanka toy either so started looking at the ranger and didn't want some of the things on the lariet but wanted more then XLT so lookeda XLT and at end of December had huge insentives. Took it for a test drive and it drove like my explorer so got it and put on running boards. Raptor grill. Tonaue cover and I love it

 

[MikeD]

I did a test drive of the Ranger and Tacoma on Sunday. On a loaded Lariat about 45k they weren’t willing to discount more than a few thousand. He confirmed a lot of what the other dealer I chatted with on Saturday told me. I’m really scratching my head on how they plan to move all these 2019s in 20Q1 .

 

[shred5]

I did a test drive of the Ranger and Tacoma on Sunday. On a loaded Lariat about 45k they weren’t willing to discount more than a few thousand. He confirmed a lot of what the other dealer I chatted with on Saturday told me. I’m really scratching my head on how they plan to move all these 2019s in 20Q1 .

Maybe they are not worried about selling them right now.. Inventory is pretty low around here after the Holiday discounts so Ford may not be trying too hard to move them. Probably ticks of the dealers though.
Maybe they want some in-stock till they get enough inventory of 2020..
I can not say for sure though what is going on.

Edit:
By the way they lowered the incentives on the XLT since this thread started. It is now only 500.00

Financing is now 5.9 percent across the board on all trims.

 

[r1ch999999]

Hi guys, new member. I bought my Ranger on 1/1 so I got the old rebates. All in I was about $9k off sticker. I see today they have slightly better rebates than I got.
If you’re looking for a new Ford with no trade check out Koons Ford near Baltimore. The prices there look great and if I had no trade-in I would have bought one online and flown in to get it.

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