Motorpsychology
Well-Known Member
- First Name
- Chris
- Joined
- Nov 13, 2019
- Threads
- 21
- Messages
- 3,294
- Reaction score
- 11,501
- Location
- Prescott, WI
- Vehicle(s)
- 2021 Ranger STX SuperCab 4X4 Carbonized grey; 2025 Mazda CX-90 Platinum Quartz
- Occupation
- Vagabond
New United Motor Manufacturing Inc was a joint venture with Toyota and General Motors. GM wanted to learn about Japanese production and logistics practices for potential implementation at the Saturn plant first, then elsewhere. Meanwhile, Toyota needed to know if it would be possible to build a compact car (Corolla) profitably in the US. The Prizm was essentially a Corolla with a Geo badge (later Chevrolet), having practically nothing in common with other GM models. Most of the country new little about the joint venture, and that the cars were nearly isdentical under the skin. Perception became reality: " Oh, GM. Must be junk."In GM's case, it was deserved. Their cars were cheaply made and nowhere near as reliable as the Japanese brands back in those days. The 1980's and well into the 2000's is where Japan, Inc. build a reputation for itself here in the US. And they deserve it. They gave us quality cars and still do. The most reliable brands in 2021 is dominated by Japanese cars. Mazda, Lexus, Toyota round out the top three. Ok Buick is #4 beating out Honda in 5th place. But look at historical records, Lexus/Toyota always in top spot. And yes not all Toyota's are built in Japan, many are built in the US. Nationality has nothing to do with it. Only Corporate culture. GM culture and Ford as well isn't known for having this culture and determination to provide quality and reliability until only the last 15 years. Prior to that, they banked on Americans buying American cars to sell. GM was the worst offender.
The Pontiac Vibe did better as people became more aware that it was a Toyota Matrix underneath.
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