Maverick way over marked

[Jmarler]

This showed up in myfeed. Huge over mark.

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[Chris M]

$15K????

 

[Bob902]

That's stupid

 

[TremorPNW]

I guess owning a "cute" lil vehicle comes at a cost..lol

 

[DukeCanBuildit]

Wow!

How is this a sound business practice? How does is not come back to bite them in the arse? How do they hope to regain a trustworthy reputation when current production issues are resolved?

It’s like they have no business sense at all.

 

[Lone]

There's a few left in the DC/VA/MD area, but you really have to search. All of them have a minimum $5K mark up. Someone would have to be really desperate. And/Or dumb.

 

[Trigganometry]

Would love to walk into that dealer and ask if it’s available still. If a yes then I would whip out an A plan card and say, let’s see the factory invoice. $200 over is all you’re getting. Write it up!

Nothing they can do. If they balk report to Ford for bait and switch tactics. Then it really hits the fan!

 

[Gumbo]

But wait! Is that before or after tax?

LOL! That's $1421 more than I paid for my Ranger XLT 4x4 Tremor in October last year. But some people who come on the car lot are stupid. My first sales job was at a Nissan Dealership in 1985. I always couldn't believe the idiots that would come on the lot and I would ask them what they were looking for and they would say, "Something in Red" Go Figure.

 

[AzScorpion]

That's more than I paid for my Lariat. So much for Ford cracking down on their dealers with high markups.

 

[AzScorpion]

Wow!

How is this a sound business practice? How does is not come back to bite them in the arse? How do they hope to regain a trustworthy reputation when current production issues are resolved?

It’s like they have no business sense at all.

That's the problem they don't care. Plus this will be the new normal and the days of dealers lots being full of inventory are gone. Why would Ford (or any manufacturer) over produce then have to have huge end of the year incentives just to get rid of inventory.

I hate to say it but it makes great business sense for them, work less and make more money. These dealers are making more profit now and selling less units and if people would stop buying at these ridiculous prices they'd be forced to come back down.

 

[Jmarler]

Would love to walk into that dealer and ask if it’s available still. If a yes then I would whip out an A plan card and say, let’s see the factory invoice. $200 over is all you’re getting. Write it up!

Nothing they can do. If they balk report to Ford for bait and switch tactics. Then it really hits the fan!

They selling it on there certified preowned lot even though it has only 51 miles on it

 

[DukeCanBuildit]

I sure hope the chat bot forwards this to the sales team…

 

[Trigganometry]

They selling it on there certified preowned lot even though it has only 51 miles on it

Then that would be real fun! Show me the title for this vehicle if used. Or fork over factory invoice. Watch em wince!

 

[1pt21gw]

Wonder why Ford is going to change their model?

Everything a dealer does reflects upon Ford, regardless that they are their own business (discussed many times on here). Pretty soon it will be straight forward two on the lot, and order one. The good Dealers will still work, and the bad Stealers are going to go to another brand to whore out.

20k off a "not in stock" in vehicle is the same type of deal as a 20k mark up, Neither will sell. But there is always someone who will fold or pay up, which is why it continues to happens.

Ultimately it devalues the product and the brand, so flip the script and don't buy from them.

It's that ... uh... oh ..... yeah... that Integrity thing.

 

[AzScorpion]

Here's the article from last July. Ford will be going to a Build To Order system and think about it, we're really in it now.

https://autos.yahoo.com/ford-moving-toward-build-order-180000140.html

Ford noticed, and now the company wants to shift more future buyers to the vehicle ordering process, Ford CEO Jim Farley said on a conference call this week with reporters to discuss the company's second-quarter results. Getting more buyers to order a specific vehicle online can also help Ford's bottom line.


"We are really committed to going to an order-based system and keeping inventories at 50 to 60 days' supply," he said. "I know we are wasting money on incentives."

It's not just the direct impact of COVID that has caused the shift in customer behavior. The chip shortage that has been affecting dealership vehicle supply since earlier this year is another big reason Ford thinks it can do better when more customers order their vehicles. The chip shortage has forced people to wait for the vehicle they wanted, since low inventory meant a wide range of choices were not always available on the lot to drive home.

Ford recently introduced Ford Express Buy, an online-only way to purchase a Ford vehicle in the U.S. For now, the only model you can purchase this way is the Mustang Mach-E, but Ford's president of the Americas and International Markets Group, Kumar Galhotra, told Automotive News last month that the system will expand to other models at some point.

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