The same argument explained why ford didn't need to bother selling the ranger--they already had trucks figured out and weren't losing any customers. Then they decided to sell the ranger again and got a bunch of new customers. The number of sales they'd get with a different design is basically an unknowable counter-factual; the only thing anyone can know for sure is whether they want to buy it themselves.Well, whatever the reason, Ford sure has us truck buyers figured out. The F-150 is the number one selling vehicle in the USA and has been for a long time. It’s an amazing machine.
Tough to argue against that kind of success and market domination. I prefer the Ranger but understand the amazing appeal of the F-150. Great job Ford!