Ranger Returns, Boosts Ford's truck franchise: Ford sold 9,421 Rangers in 2019 Q1

Floyd

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illinois
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'19 Ranger SCab,'16 Connect,'95 MustangGT,'50 Ford
Q1 average transaction price on rich trim mix of 90% crew cabs was $37,882 which is $4,530 more than segment average.


Unfortunately Ford seems to be only concerned with immediate profit
What's more immediate than presold? Unless they figure
" we got that guy on the hook so leave him to the back of the line."
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