gfitzge2
Well-Known Member
- First Name
- Gregg
- Joined
- Nov 7, 2018
- Threads
- 6
- Messages
- 1,040
- Reaction score
- 5,410
- Location
- Louisville, Kentucky
- Vehicle(s)
- 2016 Focus RS, 2019 Ranger, 2021 Mustang Mach 1
- Occupation
- Retired Electrician
- Vehicle Showcase
- 1
Hey Phil,Hi Dave,
Okay, Back story. When we did the Harley Hauler F150, we had the Harley Davidson folks meet with us. One of the takeaways was that the New Harley purchased dropped about $1000 to $1500 in the Harley Dealership store. Shocked, Marketing indicated the Ford purchaser spends between $0 and $50.
Best,
Phil Schilke
Ranger Vehicle Engineering
Ford Motor Co. Retired
That's interesting. Curious as to what year that was? I would guess that has changed some in recent years. Ford has stepped up the Ford after market business especially with the Mustangs, Rangers and Broncos. It looks like they finally took the Harley idea and ran with it. I think the Ford Performance division is evidence of that. They participate in things like SEMA to help encourage mods. I guess anybody that buys a Harley could be considered an enthusiast where as many car buyers are just out for basic transportation so they are not interested in personalization.
I can relate to the Harley thing. I bought a 1993 sportster new. Changed the handlebars, exhaust and added a few other goodies before I even picked it up.
I note that when I watch the Mecum or Barret Jackson auto auctions that they some times describe an older classic as a "day two" restoration, meaning what it would have looked like after the original purchaser made some mods. After all, who didn't want to add some Mags, or Crager SS wheels back in the 60s? I also note that back in the day, steelies with hub caps were the wheel of choice by OEMs even for high end models. Today even many entry level cars have some pretty nice alloy wheels. My unscientific observation is that Ford was on the leading edge on alloy wheels from the factory.
Hope all is well In Az. We are getting some heat like you all, but the dew point is in the 70s. That's topical conditions. We don't know the meaning of dry heat.
Sponsored