No you'd starve because you would get your new Bronco until 2024 unless you paid your BIG dealer a huge ADM for it!
Yep everyone has their own take in life. Do I like to deal with hometown businesses and develop a relationship with them and so fourth when I can, Of Couse I do! However, I'm also a "product based" kinda person and I just want what I want and the acquisition of that product is of less importance to me than the product itself.Haha, I see. Chicken is always good...Different vibes. Myself, personally I like personable interactions over big corporate, seems too fake. Almost every time I visit the small guy business or family owned, it's a pleasure to talk and work with them as they care greatly about their customers/business.
Definitely understood. I can be the same way at times, I guess it's what rubs us right at the right time.
Oh you are Totally right I'm not paying some ridiculous markup for ANY vehicle from ANY dealership. The small ones are doing it too, I posted about a small town Ford place in Parson TN that has their one mannequin program Bronco at a 10k markup, and you cant have it until Jan 22..No you'd starve because you would get your new Bronco until 2024 unless you paid your BIG dealer a huge ADM for it!
That's why most of us went with Granger Ford in IA. A small town family dealership who wasn't charging any markups. They were charging invoice and ran an October '20 special which included an additional $2K off.
I think the biggest issue is that Ford changed the rules mid stream - if they had set it up this way in the beginning at least people would know what to expect, but they started out one way, and people acted accordingly, and now Ford has gone and changed the rules on everyone.
Exactly this! There were many who were Tweeting Mike Levine on Saturday and his only (arrogant) response was "change dealers if you want yours sooner". Which 1: isn't that easy because you're now at the bottom of their list and 2: we shouldn't have to if you kept your original deal.
Yes but its Their Game and its Their rules. Does it seem like a good decision? No. They have the product and we are all at their mercy as to how we can acquire that product. Ford has made dumb corporate decisions before so this wouldn't be the first and won't be the last.
But I don't understand this decision because this decision does NOT make THEM (Ford) more money - the additional money will be going exclusively to the large dealers, not Ford. All this has done is piss off a LOT of customers and give the Ford brand a bad reputation - you can't believe what they tell you. Maybe they think the Bronco is the best thing ever and people will just take it, but I'm not sure that is true. Time will tell. It has certainly tarnished my view of them and I don't even have a stake in this (I haven't ordered a Bronco).
True but as Rob said Ford is making the same money whether they sell to a large or small dealer. It seems like the larger dealers strong armed Ford into changing the rules because they weren't getting a lot of reservations and the smaller dealers were. In other words they couldn't screw over their customers with larger markups and were mad.
Call the Ford consumer service group. I recently dealt with them on an entirely unrelated matter and found them to be very attentive.Ford really just screwed Bronco order holders again! They put out their new allocation formula yesterday for the '22 year and it's basically screwing over every small dealership that has a Bronco reservation and rewarding big dealerships. Ford initially said the EVERY order would be filled by reservation timestamp but then the larger dealerships complained and Ford changed to an allocation system.
In other words a small town dealership like Granger Ford in IA where me and Jim @wanted33 bought ours who has 1075 orders will only get 150-220 at best filed in 2022. At this rate I'd be lucky to see mine until 2024, right in time for the next Gen Bronco!
I know I've said I'm a huge Ford fanboy but honestly Ford can go #@!& themself if this is how they're going to treat their customers and their smaller dealers. This is what they want to do going forward, a reservation based system where you have to special order your vehicle and only have limited dealer stock. I know other launches might not be as disastrous as the Bronco launch as there was a 25 year hiatus but it's still a BS move by Ford to change the rules to benefit their big time dealers instead of HONORING their original agreement. There are a lot of unhappy Bronco order holders now and I hope Ford gets an earful in the coming weeks, probably won't do any good though. Sorry for the long rant but it's not the news I wanted to hear this Saturday morning. /rant over....for now
Thanks, I'll give that a try. I don't do any social media but I know others have been inundating Ford with Tweets and Facebook messages.
Ford isn't completely making the same money; their finance arm loves the over MSRP markups right now. Several auto industry articles about it, including Ford (and other auto) execs saying as much.
