DukeCanBuildit
Well-Known Member
- First Name
- Duke
- Joined
- Jul 27, 2020
- Threads
- 66
- Messages
- 9,615
- Reaction score
- 46,024
- Location
- Kitchener, Ontario
- Vehicle(s)
- 2019 XLT SuperCab - FTW!
- Occupation
- Retired (P/T) Caregiver (F/T)
- Vehicle Showcase
- 1
Ah, now I understand it completely. It even goes a bit further than those three letters when I think more about it and the reason is the brand involved.I honestly cant remember who it was but I don't think it was a Canadian. Take a look at the original line and the first letter in each one.I honestly never even thought about it until it was brought up. So John (I cant think of his screen name now) edited it for me.
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When I was just starting my career, I worked in the marketing department of Rothmans, Benson & Hedges (I know, I’m evil and going straight to hell) and research showed that the KOOL brand was very popular with the same demographic that would be the most offended by the message hidden in that t-shirt. That original shirt/meme (I know you didn’t create it) may have been created as a dog whistle. Here’s to John for straightening things out.
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