2 Factors Are Responsible for the 40% Drop in Ford Ranger Sales

[Trigganometry]

Ford’s midsize pickup truck faces challenges in a highly competitive market
Ford has been facing some challenges in the midsize pickup truck segment, and the Ranger has not been immune to these issues. According to Ford Authority, sales of the Ranger decreased by 40% by the end of 2022 due to two main reasons.

One of the main reasons for the decline in sales is the highly competitive nature of the midsize pickup truck market. The Ranger is facing stiff competition from other popular models such as the Toyota Tacoma and Chevrolet Colorado, which have a high production rate. These trucks have also been updated and redesigned recently, making them more appealing to buyers.

Another reason for the decline in sales of the Ranger may be related to the overall decline in demand for pickups through the end of 2022. Due to the pandemic’s continuous delay of essential components and resources required for full-scale production, the supply chain has continued to suffer. The supply has decreased as a result of this.

2 Factors Are Responsible for the 40% Drop in Ford Ranger Sales

I think this article misses the main reason for reduced sales. They sacrificed the Ranger production totals to allow room for the Broncos to come off the same line.

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[RedlandRanger]

Agreed - you can't sell what you don't have. It may be even with increased supply sales would have been lower, but it is obvious there is a lack of supply. Most dealers struggle to have ANY Rangers on their lot. Three years ago, that was not the case and sales were much more robust.

 

[TJC]

You can't sell what you don't make.

 

[daczone]

Ford’s midsize pickup truck faces challenges in a highly competitive market
Ford has been facing some challenges in the midsize pickup truck segment, and the Ranger has not been immune to these issues. According to Ford Authority, sales of the Ranger decreased by 40% by the end of 2022 due to two main reasons.

One of the main reasons for the decline in sales is the highly competitive nature of the midsize pickup truck market. The Ranger is facing stiff competition from other popular models such as the Toyota Tacoma and Chevrolet Colorado, which have a high production rate. These trucks have also been updated and redesigned recently, making them more appealing to buyers.

Another reason for the decline in sales of the Ranger may be related to the overall decline in demand for pickups through the end of 2022. Due to the pandemic’s continuous delay of essential components and resources required for full-scale production, the supply chain has continued to suffer. The supply has decreased as a result of this.

2 Factors Are Responsible for the 40% Drop in Ford Ranger Sales

I think this article misses the main reason for reduced sales. They sacrificed the Ranger production totals to allow room for the Broncos to come off the same line.

How about price! The paid $32k for my Lariat (NEW) at the end of 2020. I just looked at a NEW Ranger STX at the AutoShow that had a sticker of $39995 ($40k) for a stripped down truck? The economy is in the toilet, interest rates are up and we are all being gouged for everything we buy. I still am not understanding why the feds would raise the interest rates to slow the economy due to a pandemic when the previous government printing free money.

 

[TJC]

They can't keep them high very long. USA won't be able to pay the interest on the Nat'l debt. Something dramatic is about to happen. We've been kicking the can down the road a very long time. We appear to be running out of road. It's time for plan B. We aren't gonna like plan B.

 

[OFC Ranger]

Yea it could have nothing to do with, for example, me stopping to look at an eruption green colored lariat on the local dealer lot (wanted to see the color in person) and saw a dealer sticker price of $55,000 which only included a $2,500 "market adjustment" in that. It had some standard upgrade features, but it was not "loaded".

Ford as a manufacturer probably has less to do with the whole ordeal. Dealerships probably have a ton more cause in sales problems in my opinion.

Why in the hell this industry is one of the last hold offs to convert to strictly direct to sales is beyond me. The current dealership model is not in place for our benefit that much I can tell you.

Any who, while I was on the lot of course a sales man sauntered my way. I advised him I'd be happy to trade my truck in after I calculated and added a "market adjustment" fee to my truck. He wasn't amused.

 

[Shoran12]

They can't keep them high very long. USA won't be able to pay the interest on the Nat'l debt. Something dramatic is about to happen. We've been kicking the can down the road a very long time. We appear to be running out of road. It's time for plan B. We aren't gonna like plan B.

I remember this current administration being warned about this minutes after they took over. But again, when gas is 9 dollars a gallon, millions of people are struggling to pay their mortgages and struggling to find money for food, the media will tell us everything is fine and dandy. These elites don’t live in the same reality. I have yet to hear about anything that may lessen the burden on the American people. But they’ll still regulate us to death, that I’m sure of.

 

[Shoran12]

Yea it could have nothing to do with, for example, me stopping to look at an eruption green colored lariat on the local dealer lot (wanted to see the color in person) and saw a dealer sticker price of $55,000 which only included a $2,500 "market adjustment" in that. It had some standard upgrade features, but it was not "loaded".

Ford as a manufacturer probably has less to do with the whole ordeal. Dealerships probably have a ton more cause in sales problems in my opinion.

Why in the hell this industry is one of the last hold offs to convert to strictly direct to sales is beyond me. The current dealership model is not in place for our benefit that much I can tell you.

Any who, while I was on the lot of course a sales man sauntered my way. I advised him I'd be happy to trade my truck in after I calculated and added a "market adjustment" fee to my truck. He wasn't amused.

I sold my 2000 Silverado before moving across the country. I initially went to look at full sized trucks and my jaw dropped. The prices even at MSRP were crazy. I get that they’ve added a lot of tech the last few years but really? I don’t know about others but I hate being in any kind of debt. How many people can save up 60k plus in this day and age to buy in full. Borrowing 60k makes life hard for many. When I was at the dealer I was talking with the salesman. He was telling me he wished he had my credit. He purchased a new mustang and his payments were 900 a month on a longer loan. Guess people will still buy vehicles they want and dealers/auto makers know that. In 2017 my wife bought her highlander in one of the highest trims for a few thousand less than my more basic Ranger I just bought. The ranger was one of the cheaper midsized pickups too. In 5 years the auto market has gotten out of hand. I doubt people’s salaries have gone up that much. All the 2023 models seems to have a few thousand added on at MSRP as well. Crazy times we’re living in.

 

[Jason B]

3rd reason: I have seen ads for other midsize trucks, but I've never seen an ad for Rangers.

They can't keep them high very long. USA won't be able to pay the interest on the Nat'l debt. Something dramatic is about to happen. We've been kicking the can down the road a very long time. We appear to be running out of road. It's time for plan B. We aren't gonna like plan B.

I've been hearing that for as long as I've been hearing about us running out of oil or that fusion energy is just around the corner.
With the debt, they will do what they always do, raise the debt ceiling, which is like raising your credit card limit because you can't pay your credit card debt.

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