Yes, I think they have to respond with a more lively powertrain option, they had a good run on reputation. I'm all for a competitive segment... throw a Dakota into the mix!Rooster,
I am CERTAIN that there will be a new turbo 4 cyl and V6 offering that is normally in the Lexus lineup find its way into the Taco sooner or later. Toyota, as a car maker, has the global parts bin to make the Taco a truly awesome truck. But when I was shopping their pricing was far and away the biggest turn-off for me...the interior is okay (basically the approximate same as a 4Runner) and seats weren't that bad...but around here in my area they were pricing about 4-6k MORE than a better equipped Ranger and 10-12 more than a Frontier (my second choice).
What IS interesting is that the GLOBAL Toyota Hilux is loosing ground too. The Amarok, Navara, global Ranger, Triton all generally fare better than the Hilux now in alot of head to head comparisons. Hell Volkswagen auto group is working with Ford for their next gen Amarok...what does THAT tell you?
I honestly think that Toyota is simply banking on their name...and entropy is starting to set in for them...they might be able to pull out but once it starts...not even Car and Driver, Motortrend or Consumer Reports will be able to save their precious Toyota.
I respect the Frontier for staying in the fight for so long on the existing platform. Looking forward to the next gen.