2019 / 2020 Ford Ranger price?

Discussion in 'General Ford Ranger Discussions' started by Vesey, Feb 17, 2017.

  1. Vesey

    Vesey Member

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    Since we haven't had the Ranger here in a few years it's not as easy to gauge what pricing might be when it returns. Any guesses?

    I think they need to target high $20k range, with a range topping fully loaded model in lower-mid $30k max. It should be a hit in this price range.
     
  2. JeeperNRM

    JeeperNRM Member

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    I think high 20 grand is too high for the starting price base model. It's got to compete with the Tacoma which starts at 24-25k

    I'd like to see it right around 25, that would get me very serious about it.
     
  3. sfcoyote

    sfcoyote Member

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    I think there's going to be a lot of carry over parts and most of the T6 architecture left in place from the global Ranger. Parts are also going to be shared with the Bronco and it'll get some parts bin from the F-150 and other Ford trucks to save on cost.
    They need to make this ultra competitive in price. There's going to be a lot of choices by the time the new Ranger debuts.
     
  4. Popcorn

    Popcorn New Member

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    I could go for something mid 20k, anymore than that, and i'm going to look for a late model explorer sport trac
     
  5. Colin

    Colin New Member

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    Yep, they gotta be careful not to price it too high, otherwise people will migrate to an F150......
     
  6. Grabberpony

    Grabberpony New Member

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  7. YellowBee

    YellowBee Member

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    Below 25k will be needed to challenge the Tacoma which has built up quite a following. I suspect Ford will use a lot of carryover parts from the T6 Ranger platform to keep it competitively priced.
     
  8. colerobert

    colerobert Member

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    I've read that it'll go for $20K-25K.
     
  9. Vesey

    Vesey Member

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    I think that's the sweet spot in terms of pricing. What's going to be interesting is to see what the upcoming Jeep Scrambler Pickup will be priced at. Will the Ranger have to compete with it on price or will the Jeep be priced at the higher end of the segment. Will there be enough midsize pickup buyers to spread among so many choices...
     
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  10. colerobert

    colerobert Member

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    Do you have an article I can read that from?
     
  11. Chris

    Chris New Member

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    You can get a base model frontier for under 20k no?
     
  12. WI LION

    WI LION Active Member

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    Yea starts at under $19k. But who wants a Nissan Frontier I don't.
     
  13. Ford guy

    Ford guy Member

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    The base price will very likely be the low $20,000.00 range. What concerns me is what they will do with the "upper-end" version. The new Chevrolet ZR2 Canyon , which appears to be there Raptor model , can be purchased fully loaded in the low to mid 40's. If Ford prices the Raptor in the $50's range it's going to help sell ZR2's and the other companies"off road" versions.
     
  14. MNRaptor

    MNRaptor Member

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    ZR2 and TRD Pro in low to mid 40s........really curious if Ford will try to be competitive with pricing against these two vehicles with the Raptor.

    Using a high output 2.3 EB will keep cost somewhat attainable hopefully. To reconfigure to fit a HO 2.7 EB will surely put price above 50K. Loaded F150 Raptor for 68K......how close or far will Ford price the Ranger Raptor?

    I really doubt Ford will price the Lariat FX4 similar to the ZR2 and TRD Pro. I'm thinking 38K for loaded Lariat FX4 which will put it around the TRD Off Road.

    All I know is this Ranger Raptor looks absolutely amazing and hopefully it comes to the US and hopefully under 50K.
     
  15. MNRaptor

    MNRaptor Member

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    My main question is how much more will a Raptor be than Lariat FX4. Price difference between an F150 Lariat and F150 Raptor is about 20K.......
     
  16. MNRaptor

    MNRaptor Member

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    My guess is 38K for Lariat FX4 and 48K for Raptor. The Raptor will be more truck than a ZR2 and TRD Pro, right? The F150 Raptor is king and untouchable and nothing comes close to it. And Ranger Raptor is using a lot of the same tech, yes?
     
  17. MNRaptor

    MNRaptor Member

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    Sorry for the flood of posts, lol. I've never been this intrigued and excited about a vehicle.........
     
  18. Ugga Mugga

    Ugga Mugga Active Member

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    I'm pretty excited myself. Are you downsizing from the F150 also?
     
  19. MNRaptor

    MNRaptor Member

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    Yes, bought a new '14 STX and it's overkill for what I need it for. Clumsy to park and supercab is small and STX trim is nothing to write home about.

    Would really like a Lariat FX4 Supercrew or maybe a Raptor if the price isn't outrageous. If no Raptor, then adding a Raptor grill, running boards, Bushwacker fender flares, and tires/wheels would make a fun project on a Lariat FX4!
     
  20. rduvall

    rduvall Well-Known Member

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    I don't think we are likely to see a Raptor variant until 2020 or 2021. Ford will want to sell as many Rangers as possible before they bring in a performance variant.

    When trying to figure out price things get really tricky. You have to take into consideration not only the existing F-150 trim options but also the pricing of the other midsize trucks. It would make sense for a Ranger Lariat to start at 36-38k with a Raptor variant coming later at 40-42k. If they go much higher, they risk cannibalizing similar trim F-150s.

    Everything about the way this truck is setup is meant to decrease cost of manufacture. A single chassis with a single engine. Two cab/bed configurations both ending in the same overall length to sit on the single chassis. This thing is really mean for mass production at a cost structure that has to blow the competition out of the water.
     

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