Ranger Raptor Headed to the USA!!!

Discussion in 'Ranger Raptor Discussions' started by FLEngineer, Jan 10, 2019.

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  1. FLEngineer

    FLEngineer Well-Known Member

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    https://www.roadandtrack.com/new-cars/future-cars/a25843035/ford-ranger-raptor-usa/

    Ranger Raptor coming to US for 2022 per Ford.

     
  2. jcardona1

    jcardona1 Active Member

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    Ranger Raptor Headed to the USA!!!(1)

    (1) Source: Social media rumors and speculation; clickbait.
     
  3. BAR

    BAR Member

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  4. FLEngineer

    FLEngineer Well-Known Member

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    As with all predictions 3 years out, giant helping of salt not included but recommended :).
     
  5. j0shm1lls

    j0shm1lls Well-Known Member

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    I have no doubt that we'll eventually see a US Ranger Raptor. It just won't happen for a few years. Yes, they're mostly speculating, but they're probably mostly kinda sorta right.
     
  6. RedlandRanger

    RedlandRanger Well-Known Member

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    It really makes sense - why spend the time updating the ROW Raptor when you know a new refresh is just around the corner? It doesn't seem to make sense. It would make much more sense to adapt the new version of it.
     
  7. j0shm1lls

    j0shm1lls Well-Known Member

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    From what I've found, the Ranger is getting a refresh in 2023, that's when I'll put my money on a US Ranger Raptor.
     
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  8. jcardona1

    jcardona1 Active Member

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    I'm not too familiar with Ford models in other geographies - are there other markets where the F150 Raptor and Ranger Raptor are sold together? From a business perspective, I'm honestly not sure it makes sense because it's difficult to position the two models because a lower priced Raptor may cannibalize sales from the F150 Raptor. There will always be the guys that prefer a fullsize truck over midsize but if you look at Ford's current pricing structure it would be tough to market an F150 Raptor vs a much cheaper Ranger Raptor unless the Ranger Raptor offers mostly only appearance upgrades and no performance.

    Here's what I mean. Look at the base pricing of an F150 vs Ranger at the different trim levels. In the base XL an F150 is only 16% more expensive than a Ranger but 29% more expensive in the Lariat trim because of the features it includes. Steeping up from one trim to the other in an F150 will cost you approximately 20% each time more while 15% in the Ranger.

    Following their current pricing logic I would estimate a Ranger Raptor would have a starting price of about $40k which is $13k less than the starting price of an F150 Raptor. That's a big chunk of money and in my opinion the only way to successfully sell both in the same market is to dumb-down the Ranger Raptor in terms of what it offers. If they were both on par in terms of performance, it would be hard to justify spending that much more for the F150 Raptor, just my opinion.

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  9. j0shm1lls

    j0shm1lls Well-Known Member

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    They either sell the Ranger Raptor and cannibalize sales from the F150 Raptor, or don't sell the Ranger Raptor and lose sales to the Colorado ZR2 or TRD PRO.
     
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  10. jcardona1

    jcardona1 Active Member

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    But on the same token who makes a competitor to the F150 Raptor? The current Raptor is really in a class of its own and I don't feel like the TRD Pro or ZR2 offer all that much compared to their lower trim counterparts (Z71 and TRD Off Road).
     
  11. j0shm1lls

    j0shm1lls Well-Known Member

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    That's kind of my point, I feel two raptors can coexist. One to dominate midsize, and one full-size.

    I honestly don't feel the F150 Raptor would be too hurt by a Ranger Raptor. They're kind of for different customers.
     
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  12. rangerdanger

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    Same with BMW M2 vs M4, both similarly priced but wildly different
     
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  13. jcardona1

    jcardona1 Active Member

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    I sure hope so because I would love a Ranger Raptor. Current Raptor is too big and gets too expensive for me. Adding any of the options packages quickly gets you to $70k.
     
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  14. j0shm1lls

    j0shm1lls Well-Known Member

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    I feel ya... I had a 2013 Raptor and traded it in when I got my RS. Yes I miss it, but I don't miss the mpg. 10 mpg was on a good day. I was actually thinking about getting a 2019 Raptor again when I found out there wasn't going to be a US Ranger Raptor until I started pricing them out. Crazy expensive compared to when I bought mine.
     
  15. FordBlueHeart

    FordBlueHeart Well-Known Member

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    How many F150 Raptor (or Ranger Raptor) owners will or do use their truck to it's full potential? Just like 150 horsepower (and higher) motorcycles, it's really about prestige and "looking good".
    Those who want to own the Top Dog will still buy the F150. Those who can't afford it will buy the Little Brother.
     

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