Guys, a question. Reading over the descriptions above, I was struck by the following blurb: "Ranger Adds Three New Ford Performance Accessory Packages to Deliver Even More Customization, Off-Road Fun
DEARBORN, Mich., June 30, 2020 – Ford Performance is rolling out three new off-road, adventure-ready accessory packages for Ford Ranger pickup customers who are seeking even greater personalization options and fun-seeking capability with their freedom machines.
- Three new available Ford Performance accessory packages are now available for Ranger pickup customers, adding off-road capability and style for their outdoor adventures – including an off-road leveling kit, FOX Shocks, new 17-inch Dyno Gray wheels, Ford Performance graphics on the bed and windshield and more
- With an expanding portfolio and greater part availability, Ford Accessories is making personalization easier than ever for adventure-seeking truck buyers
- U.S. Ranger pickup owners added an average of approximately $650 worth of accessories to their new 2019 Rangers last year alone
“Our goal is to inspire customers by giving them capabilities and styling options from the aftermarket brands they love,” said Eric Cin, global director, Ford Vehicle Personalization. “The three new Ford Performance Packs empower our adventure-loving Ranger customers to explore even further with even more freedom with the added off-roading capability right from the dealership.”
These new dealer-installed packages for 2019 and 2020 four-wheel drive Ranger pickups include three levels of hardware, software and graphics combinations specific to Ranger vehicles. All three packages feature an off-road leveling kit including FOX Shocks with optimized Ford Performance tuning, new 17-inch Dyno Gray wheels and Ford Performance graphics on the bed and windshield.
The Ford Performance Level 1 package includes:
The Ford Performance Level 2 package includes Level 1 content plus:
- Off-Road leveling kit
- FOX “Tuned by Ford Performance" 2.0 Performance Series internal floating piston monotube front and rear shocks tuned by Ford Performance Engineers to optimize on and off-road performance
- Ford Performance 17-inch Dyno Gray wheels
- Ford Performance bedside graphics o Ford Performance windshield banner
- $2,495 MSRP before installation
The Ford Performance Level 3 package includes Levels 1 and 2 content plus:
- Ford Performance engine calibration, which increases horsepower by 16 percent to 315 at 4,500 RPM and increases torque by nearly 20 percent to 370 lb.-ft. at 2,500 RPM
- BFGoodrich KO2 265/70-17 tires
- Rigid off-road fog light kit
- Ford Performance calibration
- Blue tow hooks
- Ford Performance stainless steel license plate frame
- $4,495 MSRP before installation
Ford Performance Level 1 and Level 2 packages for Ranger pickups are available for order in August. The Ford Performance Level 3 package will be available for order next summer. See a Ford dealer or performanceparts.ford.com for details.
- Rigid 40-inch LED lightbar kit
- Red tow hooks
- Ford Performance by ARB winch-capable front bumper
- Ford Performance chase rack
- 2.3-liter Ford Performance sport exhaust
- $8,995 MSRP before installation
Ford’s Growing Customization Options and Business
The Ford Ranger nameplate is positioned to lead Ford’s new accessories product strategy — which will expand even further with the introduction of the all-new Ford Bronco utility — to focus on greater choice in the catalog and a seamless personalization journey for customers. On average, customers added approximately $650 worth of Ford accessories to each Ranger pickup sold in the U.S. in 2019 – the nameplate’s first year returned to the U.S. market.
“The success we’ve seen with Ranger’s personalization is a combination of customer and dealer enthusiasm for Ford-backed accessory options,” said Cin. “Our truck customers don’t need to drive their all-new vehicle off the lot over to an aftermarket outfitter, we are creating a smoother, more integrated experience right here with your Ford Dealership.”
FOX “Tuned by Ford Performance" 2.0 Performance Series internal floating piston monotube front and rear shocks tuned by Ford Performance Engineers to optimize on and off-road performance." I notice that the writer does not mention the front coil overs that are included in the current aftermarket version of the Fox "Tuned by Ford Performance" Two-inch Leveling Kit, which I have installed and consider a great system, one that gives you a firmed-up, controlled ride along with leveling. Is this just an omission by a copywriter who is no doubt several steps removed from the engineering team who put these packages together, or are they now offering a different, possibly less capable, product? I like the convenience of the three packages, the fact that they could be installed before taking delivery, and the way that they could be financed with the vehicle, and I would strongly consider getting step one or two for my next Ranger purchase, but I want to make sure that the leveling kit is the real deal, that is, the same deal now offered by Ford Performance. True, there is a photograph of the Fox "Tuned by Ford Performance" coil over included, but why not say "coil overs" in the promotional material? What do you think?