Motorpsychology
Well-Known Member
- First Name
- Chris
- Joined
- Nov 13, 2019
- Threads
- 21
- Messages
- 3,291
- Reaction score
- 11,488
- Location
- Prescott, WI
- Vehicle(s)
- 2021 Ranger STX SuperCab 4X4 Carbonized grey; 2025 Mazda CX-90 Platinum Quartz
- Occupation
- Vagabond
- Thread starter
- #1
Grab your favorite beverage and settle in
Many of us here occasionally link to or read Ford Authority. If you are a frequent reader of that site, you've noticed that they often write about the latest patent that the whizkids have dreamed up. Some are useful, others are somewhat Orwellian in their function.
As all manufacturers are striving to add more tech and reap more profits. subscription concepts have been proposed or implemented to the irritation of many of their customers. Audi's heated seats subscription as an example; they don't turn on unless you show them the monthly money.
All newer vehicles send and receive data from their manufacturers now. Ford can tell how often you use the Homelink garage door opener, HVAC settings, CoPilot 360 features, on and on. In the case of Homelink, It was moved from standard into a high package on some models based on usage data received through Sync Connect. My 2021 Ranger XL STX has CoPilot 360, FX4, Dual HVAC, 8 in. touch screen and a few other features that are available only by moving up to an XLT for 2024 A result of analytics from the fleet? I can't prove it but I believe so.
As vehicles and features become more complex, one concept is to build all models with all the hardware, sell it cheaper (or not), and then turn them on via supscriptions. The potential downside might be that you could make options operational through Forscan or other programs, unless Ford locks access to their vehicles. There would be tremendous cost savings in manufacturing by limiting the build configuations to just one or two, instead of dozens or hundreds presently. The patent Ford made for Identity Access Management could easily be tied to a subscription.
Attached is a hypothetical message that a future Ford customer might receive upon the purchase of a new Ford or Lincoln vehicle. It follows a common format used on many in app purchases.
Many of us here occasionally link to or read Ford Authority. If you are a frequent reader of that site, you've noticed that they often write about the latest patent that the whizkids have dreamed up. Some are useful, others are somewhat Orwellian in their function.
As all manufacturers are striving to add more tech and reap more profits. subscription concepts have been proposed or implemented to the irritation of many of their customers. Audi's heated seats subscription as an example; they don't turn on unless you show them the monthly money.
All newer vehicles send and receive data from their manufacturers now. Ford can tell how often you use the Homelink garage door opener, HVAC settings, CoPilot 360 features, on and on. In the case of Homelink, It was moved from standard into a high package on some models based on usage data received through Sync Connect. My 2021 Ranger XL STX has CoPilot 360, FX4, Dual HVAC, 8 in. touch screen and a few other features that are available only by moving up to an XLT for 2024 A result of analytics from the fleet? I can't prove it but I believe so.
As vehicles and features become more complex, one concept is to build all models with all the hardware, sell it cheaper (or not), and then turn them on via supscriptions. The potential downside might be that you could make options operational through Forscan or other programs, unless Ford locks access to their vehicles. There would be tremendous cost savings in manufacturing by limiting the build configuations to just one or two, instead of dozens or hundreds presently. The patent Ford made for Identity Access Management could easily be tied to a subscription.
Attached is a hypothetical message that a future Ford customer might receive upon the purchase of a new Ford or Lincoln vehicle. It follows a common format used on many in app purchases.
Sponsored
Last edited:
