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AdamHarris

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Ok, well like everything else their sales are increasing. I can see the allure of that thing but it's just not for me.
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AdamHarris

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I'd expect to see a similar pattern with the Ford Broncos - strong 1st year sales, then leveling off. Only so much demand in the market for off road focused vehicles like Gladiator and Bronco. Toyota had a well designed vehicle - the FJ cruiser in that space and saw diminishing sales numbers over the yrs.
And a good many younger buyers, not into serious off roading will be snapping up Hyundai's truck in big numbers when it becomes available.
However, check out these Wrangler sales figures over the years. There is demand for these kinds of vehicles. Ford is ridiculously late to the game with the Bronco and has lost millions in sales.

https://www.goodcarbadcar.net/jeep-wrangler-sales-figures/
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