The tray comes out easy, I start at the back, pry up with a plastic pry tool, then reach in with a flat screwdriver or trim tool and push out the two center clips. I then lose one of them into the abyss that is the dash, and the tray comes right out. Be sure to put it back in front side first or you won't get it to clip down properly.
OK; got it. Rear out first; front back in first. Now, where did I put my plastic trim tool? ...Tray comes out easily. Start at the back. Seems you should put it back in front first but I never got mine to sit back on perfectly. Can’t tell though on my install.