Ford Could Get 50% More Profit Without EVs

[Cmar]

Apple included the cable, but not the wall wart. Governments say they want to decrease waste and Apple started not including the wall wart as most people already have one, then Samsung copied them, then the government said wall warts had to be included. All phone manufacturers have their 'approved' cables for more expensive. You can use cheaper cables with iPhones, they just don't carry the certification. Apple may not always have the first of something, but they arguably do it better. It took Google many years to perfect their 'ecosystem' while Apple's has been incredible since the beginning. This isn't an Apple/Android thread though, so... I will stop there.

In fairness to Google, they had to design a system (android) that would work acceptably on off the shelf hardware, from a wide variety of manufacturers, and they based it on an open standard (Linux) Apple had a proprietary system designed to run on their own proprietary hardware. A much easier task.

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[NotBudule]

https://www.edisonmotors.ca

Good grief ! L750 is quite the BEAST!!! and now on my "what if " bucket list...

 

[Cmar]

I don't believe this is actually about electric vehicles. Like everytihing else they are doing recently it is about control. Control your ability to move around as you wish. Flip a switch and your ev is useless. Besides that owners are finding they are not really what they seem. Useless on long trips, worthless in cold weather. They are scared of water around them. Can't safely park them in your garage. Because when they go up in smoke they are difficult to extinguish and they will take your house with them. What about people like me that don't have access to a charger, I live in a marina. I'd just enjoy driving the nearest charging point and sitting for hours while it charges. Not for me, ever.

Don't you have power at your marina? My wife can recharge her car overnight from a standard 240 volt 10 amp outlet as long as she doesn't let it run down too far. And you have the added benefit of should it catch fire you can just push it off the pier!

 

[Cmar]

Hi - did you see this news re H in Cali ?

https://www.autoweek.com/news/a46791348/shell-closes-hydrogen-stations-california/?source=nl&utm_source=nl_aut&utm_medium=email&date=021524&utm_campaign=nl34362913&user_email=1b7d6d94f8ddd79cba928d27f7458ce56849843dbea6c234e9f591bfcb7fde7a&GID=1b7d6d94f8ddd79cba928d27f7458ce56849843dbea6c234e9f591bfcb7fde7a&utm_term=TEST- NEW TEST - Sending List - AM 180D Clicks, NON AM 90D Opens, Both Subbed Last 30D

Lots of people are pushing hydrogen over here, we have 1 (one) hydrogen filling station in our entire state. Hydrogen has a way to go yet.

 

[NotBudule]

My love/want for a proper EV is mostly drive train related, I don't care if its quite , hell , I don't even care if it uses gasoline , as long as it doesn't use the same clunky ass thousand moving parts just to get power to the wheels design that I have had and worked on my entire life , give me wheel motors and instant power please , with a nice smooth undercarriage ...

 

[Cmar]

Yes, this entire discussion is silly. You know how else ford could increase their profits? Well, they could stop paying their employees and suppliers, they could stop all r&d, they could stop marketing, they could cheat on their regulatory requirements...there are a zillion ways to goose short term profits, and all of them will sooner or later destroy the long term value of the company. Sure, Ford could completely ignore EVs, but they'll give away the EV market to foreign manufacturers, leaving Ford with nothing to sell. In fact, the US manufacturers have done this before: they let foreign manufacturers completely walk away with the small fuel-economic car market to the point where Ford NO LONGER EVEN TRIES TO MAKE PLAIN OLD CARS. Think about that for a minute: the company Heny Ford built on the Model T has given up on cars because they were too hard. Sure as hell Ford and GM don't want to sell EVs--competing is hard, and they'd rather sit fat dumb and happy milking the chicken tax profits on $90k trucks as long as they can--but they don't really have a choice if they want to be in business in 20 years.

Ford have just announced that in Australia they will no longer sell any more passenger cars, that leaves them with just the Ranger, and the Everest ( Ranger based) wagon.

That's a shame because the small Fords sourced from Europe, were actually quite nice cars, except for the ones with the atrocious dual clutch auto transmission, the torque convertor autos, and ordinary manual box ones were quite good. They say they may come back with full electric versions.
Leaving the small petrol car market here now to Toyota, Nissan, Mitsubishi, Mazda, Hyundai / Kia, and Honda, and a slew of cheap Chinese models, (some quite good, some so so) filling the gaps.

That leaves Ford in a pretty precarious position as they now effectively have just one local product which is luckily selling well, or two if you count the F150 which is now being sold again via a second tier local manufacturer doing the left / right conversions but at >$100,000 Au that's hardly a mass mover.

 

[Muffin1]

The 'Gov't' should stay out of mandating what products private enterprise makes we would be a lot better off.

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