halligan1201
Well-Known Member
I've always found it interesting how bare bones Ford dealerships are in regards to accessories and merchandise. I've worked at several dealerships and some of their parts and accessories showrooms are nicer than the auto showroom. VW, Porsche, and Mercedes all have it setup so you can buy the car, the shirt, the hat, the bike rack, the bike, the home theater, etc with the car. My local Ford dealers don't even carry hats and coffee mugs.Hi Dave,
Okay, Back story. When we did the Harley Hauler F150, we had the Harley Davidson folks meet with us. One of the takeaways was that the New Harley purchased dropped about $1000 to $1500 in the Harley Dealership store. Shocked, Marketing indicated the Ford purchaser spends between $0 and $50.
Best,
Phil Schilke
Ranger Vehicle Engineering
Ford Motor Co. Retired
Sponsored