I do think it's a niche that needed to be filled.
A lot of families will love that they have a family car that can do most HomeDepot stuff.
The Ridgeline was/is perfect for many, but starting at $38,000?
So, the Maverick has the edge.
Here's the thing...
Maybe COVP doesn't matter for the ranger anymore. Definitely not trying to argue the topic, but people's build weeks sure don't seem to be in the order in the order they were placed. But that could be because of what build we have. XL vs XLT, parts availability, and so on...
It is strange.
My dealer did COVP. I posted a pic of it above. Ford Approved it and the dealer sent me a copy. That order has moved along to getting a build week early on. The other order I got the email confirmation for, but never did COVP. That order has gone nowhere.
These dealers that say...
More evidence.
I've repeated this many times in these forums.
Soon after I sent an email to a dealer asking about ordering about a Ranger, I got a Order Confirmed email from Ford. I felt weird about it because I didn't ask the dealer to actually order it. So I asked around and a friend suggested...
I would ask your dealership for a copy of the Approved COVP.
Some are saying that COVP doesn't matter anymore, but strange how some have build weeks way after me, but ordered before me. If COVP didn't matter, then why did my dealer send me the above Approved COVP? <- rhetorical question.
You need to check when your order got approved. You get an email from Ford that your order was placed for you, but build scheduling won't begin for you until COVP.
You get an email from Ford when your dealership put in the order, but if the dealership didn't do COVP until weeks later, then...