I have been a fan of Jeep Wranglers and Grand Cherokee's vehicles despite their short comings - luggage space, fuel economy, third row (lack of) and electronic issues. Therefore, I've owned several Toyota's because GM and Ford never had a vehicle (outside a full-size truck) that could cater to sport utility 4x4 customer. Don't sell me an Escape or Explorer, they aren't what an outdoor sports enthusiast is looking for. The Ford Bronco G6 concept images that I just reviewed are amazing and watch out GM and watch out Toyota, because this new Bronco looks masculine, looks like a go anywhere, do anything, rugged and ready for action. Please make sure that there is enough towing power (biggest problem with the 4Runner) and make sure that there is good enough MPG ratings and you will have a huge customer following in my opinion.