DHH
Well-Known Member
That's a good point and although I don't see it as a necessary approach, I can certainly see that as a possible approach for Ford.lol I'm all for a good discussion. ?
I'm just guessing here but my theory is Ford wants to push out as many Lightning's as the can as it's a huge money maker for them. The F150 being their bread and butter by offering both the Ranger and the Lightning right away it does take larger profit away from them. By offering a hybrid or a PHEV at first in the Ranger they wouldn't lose much if any sales to competitors unless one offered something really great. There's a lot of dedicated Ford guys out there so I think most would stick with the Ranger as a hybrid. Then I think a mid Gen refresh brings us a full EV Ranger.
True there are those like myself who have no need for a full size truck anymore but if I really wanted a full EV I would seriously consider the base Lightning, you cant beat the price point. I wasn't impressed at all with the Colorado ZR2 or the Tacoma so they'd both need a major overhaul (especially the outdated interiors and the horrible seating position) and I've heard the same from others but maybe I'm wrong. ?‍
I guess what I'm really getting at isn't specifically directed towards ICE, PHEV, or EV, but towards "dumbing down" the midsize truck market in general. I don't believe the manufacturers need to be concerned (if they are) about having a smaller truck steal sales from their larger trucks. It's two different types of customers. I just can't wrap my head around why the midsize truck market always has to be dumbed down. That thinking doesn't seem to exist with cars & SUV's, so it shouldn't exist with midsize trucks.
If someone would bring out a midsize truck with all the available options that are available within other market segments, I truly believe it would be a best seller.
A (somewhat) example would be the fullsize Raptor. Before the Raptor came out, the general forum talk was that nobody really wanted or needed an extreme off-road vehicle with all the options. Off-road people just did not care about luxuries and there was no market for this type of vehicle.......according to the internet.
When the Raptor came out, it immediately showed that the general thought about off-road & luxuries was a myth. Dealers couldn't (and still can't) keep them on the lot and very, very, very few base models are sold. Most are "fully loaded".
I mean no disrespect, but this is were I think the "stealing sales" idea lies. I don't believe it to be a fact, I think it's a myth that somehow has taken hold of the midsize truck market. If someone brought out a midsize truck with PHEV or EV and all the options that are available in fullsize (and other segments), dealers would not be able to keep them on the lot.
I'm tired of being told I can't have something, just because I'm in the Midsized truck market.
We need to speak up! Join me fellow MIdSize owners!
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