My guess is that it was because an awesome new truck was built by Ford (based on my experience over the last 6 months of ownership). Just a guess though.I'm not sure the problem was with a shortage of trucks versus an awesome new truck built by Ford.
As a former '17 Canyon owner, I'd tend to disagree. There's been some pretty significant transmission / torque converter issues with those trucks, along with every other GM platform with that 8-speed tranny. The Colorado/Canyon message boards are littered with these issues, and there's at least one class action suit pending due to this.No incentives for the twins on the fourth quarter plus limited inventory...Nothing wrong with those trucks. In fact even with the incentives the Ranger underwhelmed on the sales for the year..imo...
I'm not sure it was an underwhelming year for a brand new truck - sure the name has been around but the truck is brand new. If anything was underwhelming it would be Ford's marketing of the Ranger - I don't watch a lot of TV with commercials but over this past year I have seen multiple commercials for F150's, Ram's, Gladiator, Tacoma, All GM trucks and even a ridgleine but not one Ranger commercial. I had forgotten about the Ranger being back until I went to the Ford dealership to look at the F150. So I believe brand recognition needs to be increased.No incentives for the twins on the fourth quarter plus limited inventory...Nothing wrong with those trucks. In fact even with the incentives the Ranger underwhelmed on the sales for the year..imo...
Agreed! I hadn't seen a Ranger commercial until the same one started popping up on Hulu last week. Now I see it about once a day, and it's a pretty good commercial. It has facts and features about the Ranger, not just about the "experience". But prior to that, I can't imagine any way that the average person had any idea that the Ranger existed again.I'm not sure it was an underwhelming year for a brand new truck - sure the name has been around but the truck is brand new. If anything was underwhelming it would be Ford's marketing of the Ranger - I don't watch a lot of TV with commercials but over this past year I have seen multiple commercials for F150's, Ram's, Gladiator, Tacoma, All GM trucks and even a ridgleine but not one Ranger commercial. I had forgotten about the Ranger being back until I went to the Ford dealership to look at the F150. So I believe brand recognition needs to be increased.
Underwhelming marketing is an understatement. Commercials weren't airing here until late summer last year.I'm not sure it was an underwhelming year for a brand new truck - sure the name has been around but the truck is brand new. If anything was underwhelming it would be Ford's marketing of the Ranger - I don't watch a lot of TV with commercials but over this past year I have seen multiple commercials for F150's, Ram's, Gladiator, Tacoma, All GM trucks and even a ridgleine but not one Ranger commercial. I had forgotten about the Ranger being back until I went to the Ford dealership to look at the F150. So I believe brand recognition needs to be increased.
This is interesting, because the commercials being shown here touted the "fun" factor of the new Ranger and not its true capabilities - Towing, MPGs, etc.. - like you see in the F-150 commercials. It's like Ford didn't know how they wanted to market the truck and still keep the F-150 relevant.Agreed! I hadn't seen a Ranger commercial until the same one started popping up on Hulu last week. Now I see it about once a day, and it's a pretty good commercial. It has facts and features about the Ranger, not just about the "experience". But prior to that, I can't imagine any way that the average person had any idea that the Ranger existed again.
I've said this all along that Ford does a lousy job at marketing the Ranger,I rarely see any commercials for it here. I know they're selling but show the qualities the Ranger has like towing a large boat or camper. It had the largest towing capacity at 7500 lbs so show it hauling a camper through the mountainsUnderwhelming marketing is an understatement. Commercials weren't airing here until late summer last year.
This is interesting, because the commercials being shown here touted the "fun" factor of the new Ranger and not its true capabilities - Towing, MPGs, etc.. - like you see in the F-150 commercials. It's like Ford didn't know how they wanted to market the truck and still keep the F-150 relevant.
"Hey, buy the new Ranger and you too can mountain bike off a cliff, kayak down a waterfall, hang-glide off a mountain." BTW, I'm not poo-pooing anyone who actually does these things, just poo-pooing Ford's marketing.
The current F150 is so big IMO and that is why I went right to the Ranger. I don't think GM/RAM will be outselling Ford for a whileI have followed a few F150 forums and my last 2 trucks were F150s, but there is such an arrogance there that is off putting to me. I ordered my new 2020 supercab to downsize and try something different. But all you hear on there is how stupid we are because we could get an F150 for the same or less money. Sometimes I wish General Motors or Ram would outsell them one year just to take the smugness out of them, but I love my Ranger and Escape
85k+ trucks for a partial year, ending at #3 total, and poised to take away #2 this year is underwhelming???????????No incentives for the twins on the fourth quarter plus limited inventory...Nothing wrong with those trucks. In fact even with the incentives the Ranger underwhelmed on the sales for the year..imo...
As a former '17 Canyon owner, I'd tend to disagree. There's been some pretty significant transmission / torque converter issues with those trucks, along with every other GM platform with that 8-speed tranny. The Colorado/Canyon message boards are littered with these issues, and there's at least one class action suit pending due to this.
I'm not sure it was an underwhelming year for a brand new truck - sure the name has been around but the truck is brand new. If anything was underwhelming it would be Ford's marketing of the Ranger - I don't watch a lot of TV with commercials but over this past year I have seen multiple commercials for F150's, Ram's, Gladiator, Tacoma, All GM trucks and even a ridgleine but not one Ranger commercial. I had forgotten about the Ranger being back until I went to the Ford dealership to look at the F150. So I believe brand recognition needs to be increased.