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Discussion in 'Ordering, Pricing, Leasing, Negotiating' started by EcoRanger, Jul 5, 2019.
From Ford Authority
Seems Ford's big discounting and low financing last month was to get some on the road.
Glad I didn't wait...I was debating on better deals in July but just couldn't resist and the other 2 rangers I was interested are now a couple grand higher... but, I'm sure there will be more discounts in the future, won't be long til they're trying to sell off all the 2019s.
I think lower discounts mean Ranger sales are picking up and Ford wants to realize bigger profits.
But didn't someone post more Rangers were sold in May than June?
Not in CA:
The article is trying to shape a perception that appeases both investors and potential customers. That type of slop works in today's markets, so why not.
June sales should be considered a little on the weak side in the face of the good discounts that were available. Without discounts the Ranger MSRP is at least 6% more than the fair retail value that i place on the truck in July 2019.
I’m betting we’ll see more rebates + good dealer discounts on top of the improved 0% 60 month financing offer at the end of Q3. That financing deal already is a $2.2k savings vs the 2Q 2.9% 60 month promotion.
Canada discounts are huge...$4k on the hood, still doesn’t make up the difference - the F150 has $12k, so it’s a non brainer to buy one over the Ranger.
From all the incentives I saw, they expire 7/8.
I bet we will see them sooner than that
If Ford got to pick which of their trucks people would buy, I'd bet they choose the F-150. The Ranger isn't really meant for people who are looking for a truck of any size, it's meant for the people looking specifically for a mid-size pickup. F-series trucks are fantastic, but they've gotten too big. I wanted a smaller, nimble truck that I can park easily anywhere, and that won't take a beating from close vegetation when I'm out on the forestry roads.
Yup. I just wanted the functionality of a pick up... didn't even need 4x4... heck the only times I've gotten stuck in the past was when I said 'hey, I've got a 4x4, I bet we can do that'... oops. But, to my defense, I didn't know what I was doing... lol
I also wanted something that can fit in the garage and maneuverable.
That's why I looked at all the offerings and really considered the Ridgeline, love the ingenuity of features in something that drives like an SUV.. I know, I know.. 'but it's not a truck'.. whatever, I think it's a great option. But, in the end, the pricing was still too high for me once some discounts started to hit the ranger so I saved about 5k$ OTD going w/Ranger.. I wouldn't have regretted either purchase because they both would do what I want them to do. I made my choice and I'm happy with that.
As the discounts went up in Canada, the interest rates did too so it’s not as good of a deal as it looks. As someone waiting for the right time to order I was pretty disappointed!
Not quite.. I wouldn't buy an F150 loaded for $30k. I don't want or need a full-size truck. I prefer garage parking and being able to walk around the truck and get into normal parking spaces without drama. So I happily paid more for my Ranger than the F-150 would have cost. Choosing the Ranger was a no brainer.