Ranger Discounts in July are Insignificant

Discussion in 'Ordering, Pricing, Leasing, Negotiating' started by EcoRanger, Jul 5, 2019.

  1. EcoRanger

    EcoRanger Well-Known Member

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  2. joeb427

    joeb427 Well-Known Member

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    Seems Ford's big discounting and low financing last month was to get some on the road.
     
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  3. Mellow

    Mellow Well-Known Member

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    Glad I didn't wait...I was debating on better deals in July but just couldn't resist and the other 2 rangers I was interested are now a couple grand higher... but, I'm sure there will be more discounts in the future, won't be long til they're trying to sell off all the 2019s.
     
  4. EcoRanger

    EcoRanger Well-Known Member

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    I think lower discounts mean Ranger sales are picking up and Ford wants to realize bigger profits.
     
  5. joeb427

    joeb427 Well-Known Member

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    But didn't someone post more Rangers were sold in May than June?
     
  6. rangerdanger

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  7. Cerwin D. Vega

    Cerwin D. Vega Well-Known Member

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    The article is trying to shape a perception that appeases both investors and potential customers. That type of slop works in today's markets, so why not.

    June sales should be considered a little on the weak side in the face of the good discounts that were available. Without discounts the Ranger MSRP is at least 6% more than the fair retail value that i place on the truck in July 2019.
     
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  8. MikeD

    MikeD Member

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    I’m betting we’ll see more rebates + good dealer discounts on top of the improved 0% 60 month financing offer at the end of Q3. That financing deal already is a $2.2k savings vs the 2Q 2.9% 60 month promotion.
     
  9. Hllll

    Hllll Member

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    Canada discounts are huge...$4k on the hood, still doesn’t make up the difference - the F150 has $12k, so it’s a non brainer to buy one over the Ranger.
     
  10. Hounddog409

    Hounddog409 Well-Known Member

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    From all the incentives I saw, they expire 7/8.

    I bet we will see them sooner than that
     
  11. TacoHawkRanger

    TacoHawkRanger Well-Known Member

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    If Ford got to pick which of their trucks people would buy, I'd bet they choose the F-150. The Ranger isn't really meant for people who are looking for a truck of any size, it's meant for the people looking specifically for a mid-size pickup. F-series trucks are fantastic, but they've gotten too big. I wanted a smaller, nimble truck that I can park easily anywhere, and that won't take a beating from close vegetation when I'm out on the forestry roads.
     
  12. Mellow

    Mellow Well-Known Member

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    Yup. I just wanted the functionality of a pick up... didn't even need 4x4... heck the only times I've gotten stuck in the past was when I said 'hey, I've got a 4x4, I bet we can do that'... oops. But, to my defense, I didn't know what I was doing... lol
    I also wanted something that can fit in the garage and maneuverable.
    That's why I looked at all the offerings and really considered the Ridgeline, love the ingenuity of features in something that drives like an SUV.. I know, I know.. 'but it's not a truck'.. whatever, I think it's a great option. But, in the end, the pricing was still too high for me once some discounts started to hit the ranger so I saved about 5k$ OTD going w/Ranger.. I wouldn't have regretted either purchase because they both would do what I want them to do. I made my choice and I'm happy with that.
     
  13. FULLSCALE

    FULLSCALE Well-Known Member

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    As the discounts went up in Canada, the interest rates did too so it’s not as good of a deal as it looks. As someone waiting for the right time to order I was pretty disappointed!
     
  14. SubVet

    SubVet Well-Known Member

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    Not quite.. I wouldn't buy an F150 loaded for $30k. I don't want or need a full-size truck. I prefer garage parking and being able to walk around the truck and get into normal parking spaces without drama. So I happily paid more for my Ranger than the F-150 would have cost. Choosing the Ranger was a no brainer.
     
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  15. Tracy Bowman

    Tracy Bowman Well-Known Member

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    Yep:thumbsup:
     

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