Pricing advice on 2019 Lariat with dealer upgrades

[computorist]

Considering a Ranger purchase soon. I've been lurking and learning for a while and have a pricing question. I found a new 2019 Lariat I like but the dealer's MSRP seems inflated (beyond normal).

• Equipment group 501a
• Tow package
• Sport appearance package
• Fx4 package
• 18" MACH ALUM WHL/MAG POCKETS

Window sticker MSRP = $45,135 (seems about right)

Dealer then put a 3.5" lift kit on with custom wheels & tires (looks good)
Dealer site MSRP = $53,130

Unless they did more that isn't obvious or listed on their site that puts a lift kit & wheels/tires @ ~$8,000!
I've never put a lift kit on anything or custom wheels & tires but $8K? Seems ridic.

Trying to put together a opening position to negotiate from now. Hoping to buy early next month depending on this lock-down hell we're all going through.

Thanks!

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[ch47dmechanic]

Dealer markup.

 

[RedlandRanger]

Considering a Ranger purchase soon. I've been lurking and learning for a while and have a pricing question. I found a new 2019 Lariat I like but the dealer's MSRP seems inflated (beyond normal).

• Equipment group 501a
• Tow package
• Sport appearance package
• Fx4 package
• 18" MACH ALUM WHL/MAG POCKETS

Window sticker MSRP = $45,135 (seems about right)

Dealer then put a 3.5" lift kit on with custom wheels & tires (looks good)
Dealer site MSRP = $53,130

Unless they did more that isn't obvious or listed on their site that puts a lift kit & wheels/tires @ ~$8,000!
I've never put a lift kit on anything or custom wheels & tires but $8K? Seems ridic.

Trying to put together a opening position to negotiate from now. Hoping to buy early next month depending on this lock-down hell we're all going through.

Thanks!

Just as an FYI, the truck my brother purchased was similar - they did a cheap lift kit and wheels and tires and put an $8,995 markup on it. I priced out the parts and added $1,000 for labor and still came up with less than half the cost (about $3700). It is a ridiculous markup - they also added another $2000 "Additional Dealer Markup" - which is garbage.

As has been stated before, if you are looking at a 2019, you really shouldn't even consider close to MSRP as the truck is almost 2 model years old, so at least one years worth of depreciation has to be factored into the price. I'd say that truck should be 38-40k max, even with the tires.

 

[computorist]

Thanks! I think I'll be happy if I get them down around $38k.
Then again, this quarantine's got me so squirrely I'm bound to do something foolish.

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