Let's just see IF they stick to this. They supposedly came out a while back and said dealers would be held accountable for the high ADM's and we've all seen how nothing has been done about that one.
Next month (June), Ford will increase its name-match threshold to 75%, up from the current requirement of 70%. As a result, dealers will need to ensure that more verified orders are delivered to the customers they were ordered for. With the changes, dealers will have a lot less leeway in case the names don't match up on a car.
In addition, a provision allowing 120 days from the "order receipt date" and "dealer delivery date" will be totally eliminated, forcing every violation to count against dealers. An appeals process for dealers will also take into account the sale date as opposed to the order date, affecting 2022 Fords sold on or after June 1st.
Ford's changes are likely meant to reflect the reality that more customers are placing orders rather than buying a car or truck off the lot. Given that demand has far outstripped supply, stricter name-match rules could be a good thing for consumers. Last month, the company even stopped taking 2022 F-150 Lightning orders.
If dealers violate the policy, they risk severe penalties. The biggest change is a 1-month "total allocation forfeiture." There doesn't appear to be much room for error, with a dealer's 3rd violation resulting in "expulsion" from the company's Name Match and Integrity Policy as well as other imposed limitations.
80% Ford Name-Match Policy Coming
Whether or not Ford will really become an "order-only" car brand remains an open question. However, Ford's dealer announcement also gives us a peek at its future intent, stating that it has a "plan to increase to 80% after the launch of 23MY vehicles." This would mark a major move in the direction of an order-focused brand.
As we reported recently, Ford is planning to significantly reduce the complexity of stocked vehicle configurations. This may compel more car buyers to place an order. Once implemented, this could potentially limit the ability of a consumer to buy the car they want from dealer stock, already complicated by a chip shortage.