AzScorpion
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I can see a lot of incentives going away if/when they do this. You might now only see some smaller ones like if you finance through Ford credit or some end of the year ones if there's some dealer stock leftover. I would guess all the other manufacturers will get on board with this or I can see this backfiring on Ford. Why wait months for yours to be built when you can go over and buy directly off the lot somewhere else. Of course this is if you like the others product but for some not so fussy folks I can see them doing this.
https://autos.yahoo.com/ford-moving-toward-build-order-180000140.html
https://autos.yahoo.com/ford-moving-toward-build-order-180000140.html
Ordering the exact vehicle—color, trim level, accessories, everything—that you want is how many Europeans have been buying their cars for ages. But the U.S. has been more committed to the model where shoppers go to the dealership and then drive home in one of the cars off the lot. The pandemic has changed how Americans interact with their local dealership. People are now choosing to do more communication online, and they're expressing less insistence on going out to take a test drive.
Ford noticed, and now the company wants to shift more future buyers to the vehicle ordering process, Ford CEO Jim Farley said on a conference call this week with reporters to discuss the company's second-quarter results. Getting more buyers to order a specific vehicle online can also help Ford's bottom line.
"We are really committed to going to an order-based system and keeping inventories at 50 to 60 days' supply," he said. "I know we are wasting money on incentives."
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