2019 vs 2021 Ranger cost cutting moves for Ford

BuckinBronco

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Good Eyes there... Taking away the gas cap was only the beginning years ago... :^(
I just realized this week they hid the front parking aid sensors behind the technology package. Back in 2019 they were standard equipment.

 

Scooter

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Reading many post on this site its the opposite of the way many people think. First run vehicles are becoming more attractive before cost reduction steps in. That's if I was looking at a higher optioned Ranger. I will have to keep this in mind for the G6 Ranger.
 

P. A. Schilke

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Reading many post on this site its the opposite of the way many people think. First run vehicles are becoming more attractive before cost reduction steps in. That's if I was looking at a higher optioned Ranger. I will have to keep this in mind for the G6 Ranger.
Hi Brian,

It is the new way of producing vehicles. The term I dealt with was "low hanging fruit"...pull out the cost and complexity from the vehicle and the assembly plant....I hated this and fought long and hard. We did have some successes though but it took effort. On Ranger we developed a single point crash sensor which packaged on the transmission tunnel. It eliminated the three crash sensors under the front bumper and in testing it proved superior. It also saved $25 a vehicle at a volume of 340,000 units or $8,500,000. We spent about $1.5 million to develop and test but the customer and Ford benefited....

Back Story....The worst test for the single point crash sensor was the rail shipment test. We have to test with the vehicle on a rail car with the key on. If the rail test, which is amazing rough, activates the sensor...then the air bags deploy...this includes a coupling test where the rail cars are coupled which is very violent or the hump test when the rail cars are broke apart with such violence.

Bottom line....it takes work to do this correctly, not just a take away like the center tie downs.... Stupid, Stupid, Stupid....

Best,
Phil Schilke
Ranger Vehicle Engineering
Ford Motor Co. Retired
 

SilverSlugger

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I'm sure some things are cost savings but several are related to COVID production issues; plants are still short on staff and parts. Streamlining the process or swapping in substitute parts is necessary in order to keep production going at some level. They have also stripped all the aftermarket accessories from the build page; eliminating them costs Ford money but saves production time so trucks can get to the lots. The dealers in my area are starving for Rangers - can't get them from Ford. It makes me roll my eyes at all the Bronco order folks who can't figure out why Ford is behind on production - like somehow they are unaware that all manufacturing on the planet ceased for several months last year and still isn't close to operating at full capacity. The whole reason I'm switching back to Ford comes from how they pivoted to making ventilators and PPE (still making PPE) during this. Just like they did with iron lungs during polio and making everything under the sun during WW2.
The perfect statement on this, couldn't have said it better myself.
 

SilverSlugger

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I agree with this. I would rather have a loaded Ranger Lariat than a F-150, etc. I also have a RAM 1500 “LoneStar” that is moderately equipped that was deeply discounted, yet still 48k.
I agree also, I have the Lariat, 4x4, off-road package, and rear lock differential. Wouldnt have it any other way.
 

 
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