dmeyer302
Well-Known Member
- First Name
- Daniel
- Joined
- Feb 18, 2019
- Threads
- 21
- Messages
- 689
- Reaction score
- 1,632
- Location
- Carthage, MO
- Vehicle(s)
- 2014 Escape, 2016 Odyssey
- Occupation
- Mechanical Engineer
- Vehicle Showcase
- 1
- Thread starter
- #1
I enjoyed the 1998 Ranger I had when I was just out of high school. It was a good truck...for me, and for the time. I've also driven several others of my family's and at work.
However, into the late 2000's decade, it was becoming pretty obvious that Ford was hanging the Ranger out to dry. This was frustrating for me as I really liked the size class but was disappointed in the Ranger not keeping up with the times.
Towards the end, I'm sure sales were tapering off, so Ford decided to kill it. Well, was anyone surprised? I remember reading that marketing thought Ranger buyers would cross-shop with the newly introduced Fiesta because they were looking for the cheapest thing they could find.
I hope @P. A. Schilke can chime in on this, I'm sure he has some thoughts Were you ever actively restricted from improving the Ranger to prevent cannibalizing the oh-so-precious F-150? Did you ever work with the F-series guys?
However, into the late 2000's decade, it was becoming pretty obvious that Ford was hanging the Ranger out to dry. This was frustrating for me as I really liked the size class but was disappointed in the Ranger not keeping up with the times.
Towards the end, I'm sure sales were tapering off, so Ford decided to kill it. Well, was anyone surprised? I remember reading that marketing thought Ranger buyers would cross-shop with the newly introduced Fiesta because they were looking for the cheapest thing they could find.
I hope @P. A. Schilke can chime in on this, I'm sure he has some thoughts Were you ever actively restricted from improving the Ranger to prevent cannibalizing the oh-so-precious F-150? Did you ever work with the F-series guys?
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